Celebrating granny panties
‘Granny panties’ the comfortable high-wasted underwear made famous in the movie Bridget Jones’ Diary cop a pretty bad rap.
But that is all starting to change thanks to a viral advertising campaign from UK lingerie brand Sloggi, which praises the virtues of wearing comfortable undies.
The ad features 56-year-old Colette Zacca appearing as Lil’ Ol’ Granny singing Granny Got Pants.
See the ad below:
What do you think of this campaign? Should we see more older women in advertisements?
Ben,
Don’t think I’ve ever see an older person (60 - 65 plus or thereabouts) of any gender advertising underwear apart from this one ..
.However dont like the ad much, not because of the older woman in underwear but because I find it a bit silly and unfunny and thought the grey wig looked a bit ridiculous...
Think Target are now using larger female models to advertise female underwear but can’t recall anyone looking in the 60 - 65 plus or thereabouts age bracket...
Similarly male underwear models are always young, handsome and very fit and don’t think they have yet branched out to larger sized male models in that particular modelling sphere yet - but am open to being corrected on this.
Also don’t think I’ve ever seen elderly men ie. 60 - 65 plus or thereabouts advertising Y fronts or similar but when we do perhaps you could start a thread entitled
‘Celebrating Grandpa’s Y Fronts’
Bye