Solus EDMs remain the single most effective way to have a branded conversation with 185,000 Australians. Your marketing message is sent to YourLifeChoices’ full database, allowing you to promote your brand with an exclusively created, single distribution enewsletter. Each enewsletter can have a maximum of 10 separate articles to best explain the features and benefits of your product or service.
By working closely with our clients to create tailored content, offered in a warm and supportive editorial environment, YourLifeChoices Solus EDM are both cost-effective and highly successful.
Two recent clients, in travel and financial services, have both achieved great results from their Solus EDM promotions. The travel client wanted to launch its two-month campaign with a burst of traffic that highlighted specific destinations as well as relevant travel deals. The solus achieved a 42 per cent open rate and 7,640 clicks.
The financial services solus client wanted to inform readers about its retirement planning products. By providing relevant articles to our baby boomer members’ life stages, and then following-up with relevant products for their needs, this client’s solus achieved a 53 per cent open rate and 15,500 clicks.