Featured ad unit – Sponsored eGuides

How does an 81 per cent open rate sound? Unbelievable? No, this was the stunning result for our eGuide to Downsizing in 2016, which we distributed on January 4.

Beginning with our quarterly Retirement Update eBooks launched in March 2014, YourLifeChoices produces high quality sponsored eGuides on topics relevant to boomer consumers, including cruising, downsizing, retirement planning and retirement income.

Sponsors love to ‘own the space’ with full page colour adverts and tailored editorial in these plain English guides to retirement finance, housing, travel and more. Content is more than king for the advertisers who have sponsored these guides, and enjoyed 1000 print copies to share with valued customers in addition to the 140,000 YourLifeChoices member distribution. In flipbook and downloadable PDF format, the guides are then promoted in social media providing further reach and sharing. Ask us how you can have a presence in eGuides and Special Reports planned for 2016.

Written by Kaye Fallick