If there’s one thing Australians know how to do well, it’s enjoy a good glass of wine*. With award-winning wine regions across the country, we’re also spoilt for choice. And while trends in fashion and food may come and go, our appreciation for a well-crafted drop only deepens with time.
Thanks to insights from thousands of wine lovers, the experts at Wine Selectors* have crafted a clearer picture of what’s trending in the Australian wine world—and it’s not just Shiraz* hogging the spotlight.
Whether you’re a seasoned sipper or someone looking to try something new, these insights, courtesy of Wine Selectors*, could help you find your next favourite bottle*.
Red wines still reign, but lighter styles are rising
It’s no surprise that Shiraz* remains the undisputed champion of Australian reds. One in every three bottles sold by Wine Selectors is Shiraz—over 40,000 bottles and 280,000 glasses enjoyed so far this year.
For lovers of bold, spicy reds*, Shiraz is iconic. Pair it with lamb shanks, roast beef, or a rich beef ragu, and you’ll see why it still holds court.
Cabernet Sauvignon* continues to earn its place as a timeless, structured drop* for those who prefer a little more gravitas* in their glass. Try it with grilled steak or a sharp cheddar to bring out its depth.
But the real movers are Pinot Noir* and alternative red varieties like Tempranillo* and the Italian favourite, Sangiovese*.
Smooth, silky Pinot Noir* from Tasmania or the Yarra Valley is becoming a go-to for those after elegance and finesse*. Ideally paired with roast duck or mushroom-based dishes.
Meanwhile, Tempranillo* has emerged as the most-loved alternative varietal, with Sangiovese* close behind. These Mediterranean-born, food-friendly reds now thrive in Australian soils and offer a vibrant, earthy contrast* to traditional styles. Think wood-fired pizza or tapas, and you’re in the correct zone (for pairing and for a great night).
White wine drinkers are branching out, too
Chardonnay*, long known as the queen of whites*, continues to hold strong, especially with fans of rich, textural wines* from regions like the Hunter Valley and Margaret River. It’s a top pick with creamy seafood dishes or roast chicken.
But Pinot Gris and Grigio* are quickly climbing the charts, overtaking Sauvignon Blanc* for many drinkers who want a gentler, fruit-driven alternative*. Try them with grilled prawns or a simple pasta primavera.
And then there’s Riesling*—once overlooked, now roaring back with over 30 per cent popularity growth.
It’s crisp, zesty, and aromatic, perfect with Thai takeaway or fresh oysters*. No longer just a niche choice, Riesling is officially on the comeback trail.
Sparkling and Rosé are winning more than just summer fans
It might be time to rethink whether you’ve always reserved bubbles for birthdays and New Year’s Eve. Sparkling wine* is back in fashion, with a 12.7 per cent increase in popularity among Wine Selector members over the past year.
From celebrations to Friday night seafood dinners, a quality sparkling adds an effortless touch of joy*.
Likewise, Rosé* has found firm footing year-round, especially in dry, pale styles* that match beautifully with antipasto, grilled salmon, or even a roast veggie salad.
With a 7.5 per cent rise in interest, Rosé is shedding its ‘only for summer’ label* and finding a permanent place in wine racks nationwide.
Most wine lovers want a bit of everything
According to the data, just 12.8 per cent of Wine Selectors members drink only red*, and an even smaller 4.4 per cent stick solely to white*.
A massive 82.8 per cent enjoy both*, proving that variety truly is the spice of life. If your palate is always curious, you’re in excellent company.
Mixed cases* are ideal for this kind of enthusiast. They let you explore seasonal favourites, varietal trends*, or specific regional varieties in one delivery.
Let your taste match your personality (and region)
A Barossa Shiraz* or Coonawarra Cabernet* is likely your match if you’re loyal to tradition* and love bold, no-nonsense wines*.
Prefer elegance, subtlety, and something a bit ‘off the beaten track’*? You might love a Pinot Noir* from the Mornington Peninsula or a Vermentino from South Australia.
For adventurers and food lovers, the rise of alternative varietals like Montepulciano*, Grenache*, and Verdelho* (up 61 per cent year-on-year!) means there’s more than ever to discover.
Not sure where to start? Try a curated case and save
Wine Selectors* offers a practical, exciting way to explore wines from across Australia—whether you want a deep dive into reds, a balanced mix, or a regional tour in a box.
Exclusive offer for YourLifeChoicers: New customers can enjoy 20 per cent off their first wine case using the code SAVE20* (minimum $160 spend). Full terms and conditions can be found at the end of this article.
It’s an excellent opportunity to broaden your cellar* or simply stock up with expert selections*.
Whether sipping by the fire or enjoying a seafood lunch by the coast, a perfect wine awaits* you. And thanks to real data from thousands of passionate Australian wine lovers on Wine Selectors, finding your ideal match is easier than ever*.
Because at the end of the day, the best wine isn’t just the one in the bottle—it’s the one that suits your taste, your table, and your moment*.
While you make the most of the 20 per cent new customer discount code and join the tastemakers on Wine Selectors?
*This is a sponsored article. Items marked with an asterisk indicate we may receive a commission from clicks on these links, at no extra cost to you. This helps support the running costs of YourLifeChoices. Thank you for your support!
**Terms & Conditions: 20% off valid for new customers only. Minimum order value of $160. Cannot be used on subscriptions, gifts, gift cards or accessories. Offer available while stocks last. Freight charges may apply. Wine Selectors reserves the right to remove or change this offer at any time, and at its sole discretion. Use code SAVE20 at checkout.
