Finance
Article: Is Centrelink checking your bank account
Why it worked: Older Australians receiving benefits such as the Age Pension are concerned about having this essential income reduced. Even though the majority of these members have nothing to hide, fears of bureaucratic interventions run high.
Author: Debbie McTaggart
Retirement
Article: Has Brexit ruined your retirement
Why it worked: This article was released in the aftermath of England’s vote to leave the EU. Written by a highly respected financial commentator, an author who resonates well with our audience, the title hit at the very heart of older Australians’ financial concerns.
Author: Noel Whittaker
Travel
Article: Top 10 world’s unfriendliest cities
Why it worked: Social interactions on a holiday can make or break your experience. Identifying cities to avoid piqued our members’ interest.
Author: Leon Della Bosca
Health
Article: How farting is good for your health
Why it worked: Breaking wind is a naturally occurring bodily function. Members are always interested in understanding why such a function occurs and perhaps relieved to learn that farting is a good sign of health. Often treated as a taboo subject, it was sure to click well.
Author: Leon Della Bosca
Technology
Article: 425 million user accounts hacked
Why it worked: There has been a significant uplift in the number of large websites that have been hacked in the past few years and members continue to seek ways to avoid such a security breach.
Author: Drew Patchell
With FY17 now upon us, it’s the perfect time to get to know YourLifeChoices better. YourLifeChoices is a specialist in producing engaging and targeted content for the Over 50’s market in Australia. Contact us to find out more.