Top five topics for boomers

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While the internet provides a plethora of options available to browsers of all ages, which topics do you think interest the boomer market the most? Retirement saving tips? Holiday planning? How best to spend the kids’ inheritance? YourLifeChoices, Australia’s largest independent retirement website, covers all these topics and more to serve the needs of our rapidly increasing  audience of retirees and pre-retirees. So we thought we’d ask our members what appeals most.

Our annual lifestyle survey of over 4,700 YourLifeChoices’ members reveals that their browsing habits are varied and diverse with a very equal spread of interest across all YourLifeChoices’ content offerings.

Unsurprisingly, the top content category is ‘Retirement’ which contains practical advice on topics such as planning and funding retirement income and the emotional transition into life after work. It generates over 22,000 Page Impressions a month making it one of the top twenty most visited sections of the site. Sponsorship packages are available to own this section and details can be found here. NAB-MLC took advantage of this section sponsorship opportunity in their recent campaign, details of which can be found here.

A close second after ‘Retirement’ was the ‘Health’ section. Health is an important consideration for this audience who are keen to follow health professionals advice to take better care of themselves. YourLifeChoices aims to debunk the health myths that are constantly in the mainstream media, provide practical targeted health and wellbeing tips for older Australians and health news that appeals on topics including diabetes, hearing and eye health. It generates over 92,000 Page Impressions a month making it one of the top five most visited sections of the site. Sponsorship packages are available to own this section and details can be found here. Recent sponsors with successful campaigns include Hearing Life and Apia.

All of YourLifeChoices’ sections proved popular with respondents but the final list of favourites was:













Each section provides great opportunities to position related products and services within expertly written content trusted by our readers.

YourLifeChoices conducts regular in-depth research with its loyal audience of over 220,000 Unique Visitors a month and 140,000 email subscribers. To discover more insights into this unique digital audience and how to reach them, contact the team at YourLifeChoices. 

Sources: YLC Digital World Survey and Google Analytics Oct 15

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Written by Lara Gray


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