David’s two years in the public service convinced him that there could be a better way to spend his days than auditing seagulls. Stumbling into advertising sales (thanks to his former wife’s boss) and being a bear of somewhat limited imagination, he’s persevered with this pursuit despite considerable sage counsel that he should cease and desist. So it’s been forty years of roller-coasting through all aspects of advertising and, more recently, publishing with highlights such as being the founding publisher of BRW and Personal Investor followed a few years later with the same role at Time Australia. Tiring of corporate politics and endless meetings, in 1988 he established Indigo Arch Publishing to explore “self-employment” (ie, easing into retirement) and custom publishing. YourLifeChoices evolved (tortuously) from this company and David is proud of his glacial transition from print to the new-fangled online media which, he hopes, is not just another flash in the pan!
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YourLifeChoices is Australia’s most established and trusted digital publication for the 50+ audience, with a core focus on helping Australians navigate midlife and the retirement landscape.
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