Lara Gray

About Author
Digital strategist Lara Gray is a multi-tasking, mother of one with a passion for all things digital. She's a lover of a healthy lifestyle but can't resist good cheese and a glass of red.

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ALL ARTICLES FROM Lara Gray

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State of the nation: baby boomers' financial needs

We set about discovering the hopes, fears and motivators of those in retirement.

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Case study: Destination Canada

A two-month campaign that ran across the key planning period for travel to Canada.

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Beware vanity metrics

The digital media industry is full of statistics, big claims and never-ending metrics.

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Case study: Spain Tourism

The writers and wider team understood our goals and exceeded our expectations.

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Sector spotlight: Health

The 60+ market are spending on a wide range of goods and services, but according to a recent report

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Record traffic growth for YourLifeChoices

June 2016 was a huge traffic month and represents continued solid growth.

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Reaching the mature fashionista

Rich and thorough insights into the shopping habits of the 50+ market in Australia.

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60+ market - consumers to watch

This group will generate 51% of urban consumption growth in developed countries.

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It’s four-star for me: Boomers travel habits revealed

Australian boomers are making the most of retirement by travelling the country often and not

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Top five topics for boomers

While the internet provides a plethora of options available to browsers of all ages, which topics

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Case study: Apia

The Apia campaign ran from Feb 2015 to Feb 2016 on YourLifeChoices utilising a multi-channel solution

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Case Study: NAB-MLC

Positioning MLC as retirement experts to their target audience.

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