Baby boomer generation among those likely to travel longest

Roy Morgan’s latest research shows Boomers want to holiday for a long time.

Boomers intend to travel longest

Roy Morgan has released its latest research into travel intentions and it shows that Baby Boomers are among those most likely to travel for a long time.

The research shows that nearly 14 million Australians aged 14+ are intending to take a holiday in the next 12 months, with 69.2 per cent of the Boomer population (those born between 1946–1960 for the purposes of the Roy Morgan survey) planning a holiday in the next 12 months.

Generation X (those born between 1961–1975) and Baby Boomers led the way when considering which generation intended to take a trip of three nights or more in the next 12 months.

Approximately 55.9 per cent of Baby Boomers planned on taking a trip of over three nights in the next 12 months, only slightly behind Generation X (56.3 per cent).

“Looking forward to your holidays is one of life’s great joys (and motivators),” said Roy Morgan CEO Michele Levine. “While Baby Boomers and Gen X can likely afford to take longer holidays with kids grown up and out of the house and gearing toward retirement, the more career-focused Millennials are living life fast and looking for that quick getaway.”




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