Case study - Budget week takeover

Early every May the Federal Government delivers its budget for the following financial year.

Case study - Budget week takeover

Early every May the Federal Government delivers its budget for the following financial year. This is a prime advertising opportunity for switched-on advertisers.

YourLifeChoices staff are privileged to attend the annual budget lockup, held from 1.30 pm to 7.30 pm on Budget day. Here we scour the Treasury documents, attend the Treasurer’s press conference and prepare detailed analysis of the changes which will most affect Australian retirees. So at 8.30 pm our Budget update enews is ready to hit 140,000 email inboxes around the nation. And at 10am the next day a full coverage of all retirement-relevant aspects of the budget as well as opinion blogs is sent, again to the full YourLifeChoices database.

This is prime territory for those interested in targeting baby boomers and seniors in retirement and this year we were thrilled to deliver strong traffic and click-through rates to a financial services organisation which utilised a full takeover of our budget coverage, which included a home page carousel, skinning, leaderboards and double MRECs.

The results were decisive. The Tuesday May 3 budget enewsletter achieved an open rate of 60 per cent, the Wednesday more detailed analysis had a 57 per cent open rate, with strong click through rates and page views on both content and display advertising.

Want to tailor your message at a time when our members are engaged? Contact YourLifeChoices to learn about other key events on our annual editorial calendar.





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