Case Study: NAB-MLC

Positioning MLC as retirement experts to their target audience.

Case Study: NAB-MLC

1. CLIENT

NAB-MLC
Via Mindshare

2. CAMPAIGN GOALS

  • To drive awareness amongst the core target market for MLC as the Super and Retirement Solutions Expert

  • To increase phone calls to MLC’s advisors

  • To increase acquisitions for MLC’s products: Super; Pension; Finding lost super; Consolidate

3. TARGET AUDIENCE

Australians focused on growing wealth for their future or protecting what they have accumulated. MLC understood the richness and complexity of Australians and their various life stages, and applied this research to inform a targeted and data led approach.

4. SOLUTION

The MLC campaign ran from March to June 2015 on YourLifeChoices utilising a multi-channel and targeted solution. The campaign took advantage of YourLifeChoices’ specialist expert writers, extensive online audience and engaged email subscribers to meet its campaign objectives.

CAMPAIGN DETAILS

Duration

1st March – 30th June 15

Products

Display

Sponsorship of ‘Retirement’ section

 

Enewsletter

Sponsored links & leaderboard

 

Solus E-blast

Content and ad units

 

eBook

Logo, full-page ad and one article



5. KEY BENEFITS OF CAMPAIGN

Ownership of the ‘Retirement’ section provided MLC with high-impact brand exposure to two of MLC’S target audiences – those actively seeking out information and advice on retirement options.

The display campaign was backed up with a strong EDM presence to YourLifeChoices’ vast and engaged email membership base. The display and sponsored link presence in the Enewsletter alongside the Solus E-blast generated incredibly high open and click-through rates, proving that the content and creative was of high interest to YourLifeChoices’ audience.

The ‘Retirement and the Age Pension’ eBook sponsorship provided MLC with a strong association with expert content via a front-cover logo placement, full-page advert and the opportunity to detail their services available through a page of native advertising content written by YourLifeChoices.

The campaign ensured that any YourLifeChoices visitor that was researching or interested in retirement information during the campaign duration was targeted with MLC’s brand and services available, positioning MLC as retirement experts to their target audience.

6. CLIENT QUOTE

“YourLifeChoices was an ideal partner for MLC to target and achieve their campaign objectives. YourLifeChoices provided a solution that met objectives from the brief and the results exceeded expectations. The team from YourLifeChoices were professional and a pleasure to deal with.”

7. LINKS

YourLifeChoices Media Kit
YourLifeChoices Traffic
Advertise with us
About us

Lara Gray
Digital strategist Lara Gray is a multi-tasking, mother of one with a passion for all things digital. She's a lover of a healthy lifestyle but can't resist good cheese and a glass of red.









    COMMENTS

    To make a comment, please register or login


    Join YOURLifeChoices, it’s free

    • Receive our daily enewsletter
    • Enter competitions
    • Comment on articles