No longer are young girls happy to accept that they will grow up to be housewives and mothers, with seven-year-old Charlotte telling Lego to get its act together.
Through its Lego Ideas program, which enables customers to make product suggestions, Lego received a letter from seven-year Charlotte Benjamin, chastising the toy giant for its lack of female characters and stating that even if there were, all they did was “sit at home, go to the beach, and shop.” Quite rightly, Charlotte pointed out the ‘male legos’ “saved people, had jobs, even swam with sharks!” and she thought it was time that the company made ‘girl legos’ that “go on adventures and have fun”, just like the boys.
Although claiming that it had already earmarked some designs which focused more on females, Charlotte’s wish has come true, with the introduction of a new Research Institute set, which focuses mainly on female lab technicians.
Proving Charlotte was indeed correct, the sets have all sold out.
Read the full story at Independent.co.uk
Do you think toys should be gender-neutral? Or is it acceptable to have toys for girls and toys for boys?