The realm of online content creation has expanded to encompass a diverse array of subjects and personalities, capturing the attention of significant digital audiences.
Among these emerging online figures are those featuring domestic animals, who have cultivated substantial followings and, in some instances, considerable financial returns.
Recent analysis of this phenomenon has revealed intriguing insights into the earning potential associated with these popular digital personas.
From tail wags to camera-ready pouts, pet influencers—adorable dogs or cats with many followers online—have officially pawed their way into the top ranks of online fame and earnings.
A new study by influencer marketing platform Heepsy reveals just how much money these four-legged content creators are making, and the numbers might surprise you.
The research analysed pets by follower count, species, and platform activity and ranked Instagram’s top-earning animals by their estimated income per post. It turns out that being photogenic isn’t just a plus—it’s a full-blown business.
The top of the pack
Leading the rankings is Jiffpom, a Pomeranian with nearly 10 million Instagram followers and an estimated earning of $32,906 per post.
Known for stylish outfits and themed content, Jiffpom is no stranger to fashion collaborations—and fans can not get enough. His presence spans Instagram and TikTok, giving him a broad reach and loyal following.
Next is Tucker Budzyn, the golden retriever with a goofy grin and a big fanbase. With 4 million followers and $20,000 per post, Tucker benefits from his owner’s public presence, Courtney Budzyn. His YouTube and Instagram presence keeps engagement high and content fresh.
Juniper Foxx, an actual fox, ranks third with $17,100 per post and 3.4 million followers. Juniper is one of the only non-cat or dog influencers to reach this level of fame. Her owner, Jessika Coker, often shares insights about pet ownership and animal rescue, giving the content extra heart.
Feline fans can take pride in Nala Cat, who earns $14,419 per post and boasts 4.3 million followers. She’s also active on TikTok and known for partnerships in the pet wellness space.
Other top earners include Doug the Pug ($12,890/post), Grumpy Cat (yes, still earning $9,100/post posthumously), and Smoothie the Cat, who, despite a smaller following of 2.2 million, generates strong engagement in home décor and lifestyle content.
Why brands love pet influencers
‘Pet influencers have become powerful marketing tools,’ said Tabi Vicuña, Founder of Heepsy. ‘Their appeal lies in their consistency, non-controversial image, and emotional connection with audiences.’ With strong engagement and cross-platform reach, brands view pet accounts as a low-risk, high-return opportunity.
These pets are backed by marketing-savvy owners who understand algorithm trends, content quality, and community engagement. Some even have full brand partnerships and merch lines—rivals to human influencers in every sense.
What this means for marketers (and pet parents)
As influencer culture evolves, pets are more than just cute—they’re legitimate earners. For marketers, they offer an emotional, wholesome brand image. For aspiring pet influencers? This could be a sign to dust off the doggie costumes and start creating.
We at YourLifeChoices are curious to hear your thoughts on this phenomenon. Have you ever purchased a product because it was endorsed by an adorable animal online? Do you follow any pet influencers, and if so, who are your favourites? Share your experiences and join the conversation in the comments below.
Data and quotes sourced from Heepsy’s public research. Read more at https://www.heepsy.com
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