Etihad’s familiar face

Etihad Airways has launched its new global brand campaign starring a very familiar face.

Etihad’s familiar face

Etihad Airways has launched its new global brand campaign starring a very familiar face.

The chosen star and narrator of the new TV commercial is none other than our own Nicole Kidman.

Shot onboard Etihad Airways’ new flagship Airbus A380 as well as in various locations around the world and landmarks in Abu Dhabi, the commercial will be shown on TV stations worldwide and will feature throughout social media.

Etihad Airways Chief Commercial Officer, Peter Baumgartner, said Kidman was chosen for her status as a globally respected artist and “was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand.”

Featured in the commercial is The Residence by Etihad, the only private living space in commercial aviation. Why not take a look and see what you think of it in our article, ‘Suite in the sky’?

You can view the TV commercial below. Do you think Nicole Kidman was the right choice?





    COMMENTS

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    Spitfire
    28th Mar 2015
    8:32am
    Poor choice as Nicole travels on her own luxurious corporate jet and I doubt she uses commercial airlines at all.
    Golden Oldie
    28th Mar 2015
    9:07am
    Since when has this been relevant in advertising? There have been numerous occassions where celebtities have been used to advertise products and services they would never use. Advertising is used to SELL products, and use the most attractive people or well known people to do so, and pay them for their services. Nicole is an excellent choice by Etihad for their commercial, and projects their image of luxury. Using their normal unknown passenger in economy class would not.
    noddy45
    28th Mar 2015
    10:27am
    What is the point of this it is only showing 1st class travel, and only the very rich a famous could afford that not the average traveler, certainly no one I know will ever able to travel in this kind of luxsury
    Missskinnylegs
    28th Mar 2015
    3:49pm
    absolutely! Her charm, poise and elegance totally match Etihad's attitude to passengers!


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