To attain maximum efficacy it’s becoming important to think outside the traditional media box.
Australia’s digital advertising landscape is always evolving and for advertisers to attain maximum efficacy it’s becoming more important for them to think outside the traditional media box. A recent advertiser on YourLifeChoices had a very simple message to push with a call to action targeted at a specific section of the website. The advertiser took advantage of a suite of targeted display advertising options available on YourLifeChoices, including the new 'Convert' ad unit.
Convert is a tool that implements a pop-up panel advertisement on any page of a website. The parameters chosen for this advertisement were the least intrusive possible with the box appearing at the bottom left-hand-corner of the screen as a 680px x 85px advertisement. Convert allows up to 50 characters for the main message as well as up to 14 characters for a call to action.
An A/B test can be setup to find the most effective wording for the campaign or to run a 50/50 split of different messages.
A recent two month campaign with a travel partner, using YourLifeChoices new ad unit 'Convert', delivered a strong click-through rate of 0.76 per cent from 400,000 impressions.
View a full on-page example here.
With FY17 now upon us, it’s the perfect time to get to know YourLifeChoices better. YourLifeChoices is a specialist in producing engaging and targeted content for the Over 50’s market in Australia. Contact us to find out more.
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