Feels like home?

‘Feels Like Home’ follows five real stories of passengers on their journey home.

Feels like home?

What does the flying Kangaroo mean to you? Qantas is hoping the sight of the familiar red tail to take you home to Australia will make you feel emotional. So much so, that it’s the main feature of its newest ad campaign.

Launched at the start of November, ‘Feels Like Home’ follows five real stories of passengers on their journey home. Qantas’ first brand campaign since 2012, the airline is hoping to rebuild its brand after a year of being in the news mostly for the wrong reasons.

According to Qantas chief executive, Alan Joyce, Qantas "often hears that seeing the Qantas red tail at the airport, or stepping on board of a Qantas aircraft makes Australians feel like they are halfway home already," and this is what the campaign aims to capture.

Wishing to rekindle the emotional connection which Australians have for the airline, I have to admit its tugging at the heartstrings approach worked and had me reaching for the tissues.  

What do you think? Does this campaign make you connect to Qantas? And more importantly did its tear-jerk tactics also get you?






    COMMENTS

    To make a comment, please register or login
    oasis1frog
    22nd Nov 2014
    8:02am
    Too little too late, customers treated like dirt !!! Joyce should be given the flick long time ago !!!
    Pass the Ductape
    22nd Nov 2014
    10:08am
    Yep. I have to agree. The ad depicts nothing more than what you can see at any airport - no matter what airline you fly on. Ireland's financial situation is in tatters and Joyce is way to close to being Irish to do QANTAS any good. What were QANTAS thinking.
    Old Fella
    22nd Nov 2014
    8:07am
    Enjoyed the new Qantas " Feels like Home" advertisement. Particularly liked the reflection on our multi cultural makeup and cross generational experiences.
    Pass the Ductape
    22nd Nov 2014
    10:02am
    Sorry Old fella but the multi cultural angle doesn't work with me. And like every other country in the world, neither will it work for Australia in the end - let alone QANTAS.
    rob101
    22nd Nov 2014
    10:31am
    Don't forget Qantas code shares with Emirates and now China Eastern.There is no Guarantee that you will actually get to travel on a Qantas plane.


    Robert 101
    Tom Tank
    22nd Nov 2014
    10:56am
    It bringsd a tear to my eye seeing the the red kangeroo on the Qantas tail as I board a Singapore Airlines or Cathay Pacific or Air New Zealand flight home. It reminds one of a fallen idol.
    rob101
    22nd Nov 2014
    3:44pm
    just travelled back from Singapore to Melbourne,on a SIA Airbuss 330.Worst flight I have had !
    Old plane ,dirty,packed.really HOT(why can they never get the Temp.right?)Toilets gave up half way.Seating was so tight I had to wait till someone put their fork down so I could try to eat.Sorry SIA,you've lost me.Just because you are popular,doesn't mean you don't have to keep trying.
    Robert 101
    A. N. Onymous
    22nd Nov 2014
    6:40pm
    As presumably we’ll be seeing the commercial on TV, I have not watched the video.

    Although this is irrelevant regarding the video, I’ll share a travel experience from some years ago. My husband and I had booked a flight with Japan Airlines. While waiting for the plane to take off, my husband wound up waiting in the aisle in the queue for the men’s toilet. When he came back to his seat, he said, “Well, that was interesting.”

    “What?” I asked.

    It turned out that while waiting, he had overheard a discussion between two passengers in the back row. We were on a shared JAL/Qantas flight. One of the two passengers had booked with JAL, and the other had booked with Qantas. The one who had booked with Qantas was paying two hundred plus dollars more than the one who had booked with JAL.

    Something to keep in mind when flying anywhere with any airline. Is it a shared flight? If so, would it be cheaper to book with the other carrier?


    Join YOURLifeChoices, it’s free

    • Receive our daily enewsletter
    • Enter competitions
    • Comment on articles