If you’re a regular at Kmart and you’re holding onto a pensioner concession card, you might be missing out on a handy little secret that could save you a tidy sum every month.
That’s right—Kmart has a pensioner discount day, and it’s available to millions of Australians, but surprisingly, many have never even heard of it!
The secret’s out—thanks to Brisbane shopper Cecillia Therese, who recently stumbled upon this hidden gem while at the checkout.
Cecillia, 27, was shocked to learn from a friendly Kmart staff member that the retailer offers a 5 per cent discount to eligible pensioners on the first Wednesday of every month.
‘I need to know if this is a thing everywhere because I did not know about this,’ she exclaimed, echoing the thoughts of many Australians who are feeling the pinch of the current cost-of-living crisis.
So, what’s the deal?
On the first Wednesday of each month, Kmart offers a 5 per cent discount to customers who present a valid Commonwealth Government Pensioner Concession Card or a Commonwealth Government Department of Veterans’ Affairs Health Card.
Unfortunately, Commonwealth and State seniors cards don’t make the cut for this particular offer—so be sure to check your card before you head in.
A Kmart spokesperson confirmed that this discount is available in all stores, all year round.
Yet, despite its wide availability, the offer seems to be flying under the radar.
Cecillia was so surprised by the lack of publicity that she took to social media to spread the word, and her video quickly racked up thousands of views.
The comments section was flooded with shoppers expressing their disbelief:
‘I was at Kmart, no one told me,’ wrote one.
Another added, ‘What!! I have a pension card and shopped there today. I was at self-checkout, though.’
Why is this discount such a big deal?
Well, with the cost of living rising and many Australians tightening their belts, every little bit helps.
Kmart is a go-to for affordable clothes, homewares, toys and more—so a 5 per cent saving can add up over time, especially for those on a fixed income.
As Cecillia pointed out, ‘Kmart, usually like many people, is their first point of contact when it comes to shopping for clothes, homewares, toys etc at an affordable price.’
But here’s the kicker—Kmart doesn’t seem to be shouting about this offer from the rooftops.
There are no big signs, no flashy ads and no reminders at the self-checkout.
Cecillia called it a ‘missed marketing opportunity’, and we have to agree.
In a time when every dollar counts, it’s surprising that such a helpful initiative isn’t more widely promoted.
So, how do you make sure you don’t miss out?
Here’s what you need to know:
A few tips to maximise your savings
- Mark the first Wednesday of each month in your calendar as your Kmart shopping day.
- If you usually use self-checkout, consider heading to a staffed register so you can show your card and claim your discount.
- Spread the word! If you have friends or family who are eligible, let them know about this offer.
Video Credit: @cecilliatherese / TikTok
Have your say!
As cost-of-living pressures continue to impact households across the country, small savings can go a long way—especially for pensioners and concession card holders.
With initiatives like Kmart’s Pensioner Discount Day now coming to light, it raises questions about how widely such offers are known and how effectively they’re being communicated to the public.
Have you or someone you know ever used this Kmart discount? Do you think retailers should be doing more to promote savings schemes like these? We’d love to hear your thoughts and experiences—feel free to share them in the comments below.
Also read: Kmart customer’s shocking find triggers investigation
I have discovered a few local places that offer pensioner or senior discounts of up to 20% but they do not advertise it.
You only find out by either asking the business or being told about it by a friend.
For example at a local hotel I discovered through a friend that if I showed my seniors card a $20 meal became a $16 meal.
More often or not our local K Mart has no service check outs open only self serve.
OMG. That woman posting about the discount. Old biddies. ‘Is that a thing’. Yes it is and for goodness sake stop touching your hair. Stop posing. I knew about the discount but have never used it.
I didn’t know about the Kmart discount, but I do know about the IGA 5% discount on Thursdays for both seniors & PCC holders. I rarely shop on Thursdays, but if there’s anything I need from IGA, I’ll shop for it on a Thursday.
I don’t believe the Salvos display a sign informing their customers, many of them pensioners, that those who have a pension card are eligible for a 5% discount on Thursday of every week.
Yet another perk that their customers may not know is that when they register by providing their mobile phone number, they collect points that can be converted to a $5 discount once the points reach a certain level.