If you’re anything like most Australians, your wallet (or phone) is probably bursting with loyalty cards, points apps, and rewards memberships.
The average Australian is signed up to a whopping 10 different rewards schemes! But as the new financial year rolls in, some of our favourite loyalty programs are getting a shake-up.
Whether you’re a frequent flyer, a savvy shopper, or love a good deal, it’s time to take stock—because the rules of the rewards game are changing. Let’s break down what’s happening to some of the biggest loyalty programs in Australia after 30 June, and what it means for your hard-earned points.
Qantas Frequent Flyer
Qantas Frequent Flyer is Australia’s largest loyalty program, and it will get even bigger. Later this year, Qantas will team up with iconic department store David Jones, letting you earn Qantas Points every time you shop in-store or online.
Qantas Loyalty chief executive officer Andrew Glance said, ‘One in two Qantas Frequent Flyers already shop regularly at David Jones.’
With the number of points earned through retailers doubling in the last five years, Qantas expects this trend to continue as it expands into more retail categories.
But before you start planning your next points-funded getaway, there’s a catch. From 5 August, the number of points needed for a classic reward flight will increase by 15 to 20 per cent for most routes.
That means your dream trip to Bali or London might require more saving (or spending) than before. It’s a classic case of giving with one hand and taking with the other—so if you’ve been eyeing a reward flight, you might want to book before the new rates kick in.
Virgin Australia’s Velocity
Not to be outdone, Virgin Australia’s Velocity Frequent Flyer program is also making some big moves. For the first time since 2011, Velocity is introducing a new status tier: Platinum Plus.
This new level is designed to keep the most loyal flyers happy, with perks like four complimentary business class upgrades—a tempting offer for anyone who spends a lot of time in the air.
Velocity also continues its partnership with DoorDash, so you can keep earning points even when ordering dinner at home.
It’s all part of Virgin’s push to make their loyalty program more rewarding and relevant, whether you’re flying or just living your everyday life.
Just Shop Rewards
If you’re a fan of Dotti, Jacqui E, Jay Jays, Just Jeans, or Portmans, take note: the Just Shop Rewards program is closing on 30 June. But don’t panic—your loyalty isn’t going unrewarded.
Just Group has been merging its program with the MYER one loyalty scheme since 1 August, as it joins forces with the department store giant.
You can still earn Just Shop Rewards points until 30 June, and your benefits will be valid until 26 July. After that, you’ll transition to MYER one, where you can earn points across a broader range of brands.
Supercheap Auto
Supercheap Auto is ending its Best Price Credit feature, automatically refunding the difference as store credit if something you bought went on sale within 14 days.
From 1 July, it will be replaced by a new Spend and Get system: you’ll receive a $5 credit for every $100 spent on eligible purchases.
While some will miss the thrill of a surprise credit, the new system is more straightforward and rewards regular spending.
If you’re a loyal Supercheap Auto customer, it’s worth monitoring your account to ensure you’re making the most of the new offer.
Target Shop+ App Rewards
Target is also making changes, discontinuing its Shop+ App Rewards program on 21 July. If you’ve got rewards to redeem, ensure you do so before 11.59 pm on the final day.
Target is shifting its focus to the OnePass and Flybuys programs, which offer broader benefits across multiple retailers.
The Shop+ App was initially designed to encourage shoppers to download the Target app and create an account, but with OnePass now in the mix, Target is streamlining its loyalty offerings.
OnePass
OnePass covers Bunnings Warehouse, Kmart, Target, Officeworks, and Priceline Pharmacy and is ramping its health-related perks.
Members can now get 30 per cent off their first eligible service with InstantScripts (a Wesfarmers-owned health service) and 10 per cent off ongoing eligible services. Plus, you’ll keep earning points across all the major retailers in the OnePass family.
With so many changes, reviewing your loyalty memberships is a good idea. Check your points balances, read the fine print, and make sure you’re not missing out on any expiring rewards.
Remember, loyalty programs are designed to keep you returning, but the best value comes from using them strategically. Don’t be afraid to switch programs or consolidate your memberships if it means better rewards.
Are you a points hoarder or a spend-as-you-go type? Have you ever scored a big win—or suffered a significant loss—thanks to a loyalty program shake-up? We’d love to hear your stories, tips, and gripes in the comments below.
Also read: Are your points safe? Popular Australian loyalty program is ending soon
