Which supermarket is cheapest for brand name products?

Font Size:

Where do you do your grocery shopping? Are you loyal to one particular supermarket? Or do you try to hunt down the best bargains?

Do you think that all supermarkets are fairly similar in price, especially when it comes to ‘name’ brands?

Consumer group CHOICE compared the prices of more than 150 national brand products at Aldi, Coles and Woolworths, and there was a clear winner when it came to the cheapest prices.

“Our price comparison found that across the range of 152 products we priced, brand name products were, on average, cheaper by 20 per cent at Aldi compared to Coles and Woolworths,” said CHOICE food editor Rachel Clemons.

“Some products did cost the same at Aldi as they did at Coles and Woolworths, and some were more expensive, but the majority of brand name products we surveyed were cheaper at Aldi. Savings went up to as much as 57 per cent.”

The biggest discrepancy in price that the CHOICE comparison found was Haribo sweet and sour bears that were 57 per cent more expensive at Woolworths than at Aldi.

While lollies are not an everyday item, dishwashing detergent was second on the list, with Morning Fresh Lemon 52 per cent cheaper at Aldi than at Coles or Woolworths.

Other regularly purchased items that were cheaper at Aldi included Kleenex Complete Clean Toilet Tissue (47 per cent), Nescafe Blend 43 (47 per cent), Colgate Optic White (44 per cent), Coke No Sugar (43 per cent) and Dove Nourishing Body Wash (38 per cent).

 


The CHOICE research revealed that the pack sizes were often very different between the supermarkets.

Of the 152 products compared, 36 were smaller at Aldi and 19 were larger, meaning that 36 per cent of the packs surveyed came in different sizes at Aldi than they did at Coles and Woolworths.

There were also differences in package sizes between Coles and Woolworths name brand products.

Ms Clemons claims that these different pack sizes make it difficult for shoppers to compare when they are trying to save money on groceries.

“Essentially, you can’t assume a lower price tag for a national brand at one retailer means you’re getting better value – you could just be getting less product.”

 


Ian Jarratt from the Queensland Consumers Association said it was important to look at unit prices and not just selling prices.

He explains some of the tricks to look out for when shopping, including:

  • products sold in packs and loose, e.g. carrots in 750g packs vs loose per kg
  • different brands of the same product, e.g. brand A cornflakes in 900g packs and brand B in 750g packs
  • different levels of convenience, e.g. cheese in blocks vs grated or sliced
  • regular prices and special offers, e.g. normal price for a single item vs a lower price per item for buying more than one.

Where do you do your grocery shopping? Do you buy name brand products when you shop? Does this make you want to start shopping at Aldi?

If you enjoy our content, don’t keep it to yourself. Share our free eNews with your friends and encourage them to sign up.

RELATED LINKS

ASX flags surge in fake reports on social media

Trying your hand at the stock market? Be careful where your information is coming from.

Finally, somebody acknowledges senior drivers buy cars

For far too long, senior drivers have been ignored or, even worse, vilified.

What COVID-19 taught us about investing for retirement income

The ‘Bears' are up against the ‘Goldilocks' to see whose savings perform the best.

Written by Ben



SPONSORED LINKS

Sign-up to the YourLifeChoices Enewsletter

continue reading

Finance News

How much you can save on electricity in your home state

As we prepare to head into the colder winter months, there is good news for those worried about heating costs...

COVID-19

What is thrombocytopenia, and why did it stop the AstraZeneca jab?

Anthony Zulli, Victoria University; Maja Husaric, Victoria University; Maximilian de Courten, Victoria University, and Vasso Apostolopoulos, Victoria University Australia's medical...

Wellbeing

Ways to manage death anxiety

Winston Churchill once said: "Any man who says he is not afraid of death is a liar." But while it's...

Food and Recipes

Rick Stein's Autumn Vegie Soup

"One of the rather pathetic realities of the fact that so many of the restaurants in France are disappointing these...

Government

Australians give big thumbs down to the public service

Only 27 per cent of Australians believe the public service acts in the public interest and only 22 per cent...

Brain health

Normal tension glaucoma linked to cognitive impairment

Australian researchers say they have established a link between the eye condition glaucoma and cognitive impairment, the state that often...

Lifestyle

Old wives' tales put to the test

Alice Shaw-Beckett, from cleaning company Cleanipedia, dissects 13 old wives' tales related to cleaning and pest control to discover whether...

Travel & Motoring

Consider this when deciding on a roadside assist deal

A reader raised an interesting point that I hadn’t considered before. When she bought her new car, it included -...

LOADING MORE ARTICLE...