If you’ve noticed a quirky little creature with a mischievous grin popping up everywhere lately, you’re not alone.
Labubu, the latest must-have collectible, has taken the world by storm—and, as with any hot trend, scammers are circling like seagulls at a summer picnic. If you or your grandkids are eyeing off these adorable accessories, it’s time to get savvy and stay safe.
Labubu isn’t just another fad. Born from the imagination of Hong Kong artist Kasing Lung in 2015, this character leapt from the pages of illustrated books to the shelves of Pop Mart, a Chinese collectibles giant, in 2019.
However, a single social media post from Lisa, a Korean pop sensation BLACKPINK member, sent Labubu’s popularity into the stratosphere. Suddenly, everyone wanted a piece of the action.
Pop Mart’s value has soared, outstripping even toy industry titans like Mattel, Hasbro, and Sanrio. With an estimated worth of over $60 billion, it’s clear that Labubu is more than just a cute face—it’s big business.
Of course, where there’s hype, there’s hustle. New South Wales (NSW) Fair Trading has sounded the alarm: fake Labubus—cheekily dubbed ‘Lafufus’—are flooding the market.
These counterfeits are being peddled online, often at prices that seem too good to be true. Sometimes, buyers don’t receive anything at all.
So, how can you spot a Lafufu from a mile away? Here are some red flags:
- Packaging: Genuine Labubus come in a matte box, while fakes often have a shiny finish.
- Teeth: The real deal sports nine sharp, pointed teeth. Counterfeits may have more or fewer.
- Ears: Authentic Labubus have close-together ears and a specific shape. Fakes tend to have ears that are further apart and oddly shaped.
If you’re thinking of adding a Labubu to your collection (or gifting one to a loved one), here are some golden rules to follow:
- Buy from trusted retailers: Stick to reputable stores like Pop Mart’s official outlets or authorised resellers. If you’re shopping online, double-check the website’s credentials.
- Be wary of bargains: If the price seems suspiciously low, it probably is. Scammers love to lure in bargain hunters.
- Check reviews: A quick search for reviews can reveal a lot about a seller’s reputation. Look for consistent positive feedback and beware of new or unverified sellers.
- Watch for overseas sites: Many scam sites operate overseas, making it harder to get your money back if things go wrong. If you’re unsure, steer clear.
- Payment protection: Use secure payment methods that offer buyer protection, such as PayPal or credit cards.
Why are collectibles like Labubu so popular?
It’s not just the kids who are obsessed. Collectibles like Labubu tap into a sense of nostalgia and fun for all ages.
For many over-50s, collecting can be a way to connect with grandchildren, relive childhood memories, or enjoy the thrill of the hunt.
And with social media amplifying trends at lightning speed, it’s easier than ever for a quirky character to become a global phenomenon overnight.
The world of collectibles should be fun, not fraught with risk. By staying informed and vigilant, you can enjoy the Labubu trend without falling victim to fakes or fraudsters.
Has a counterfeit collectible caught your eye or that of someone you know? Or maybe you’ve got tips for spotting a scam? Share your stories and advice in the comments below—let’s help each other stay one step ahead!
Also read: Commonwealth Bank’s new AI tech fights $107 million scam threat
