Woolworths is changing its rewards program and frequent flyers are out in the cold.
If you’re despairing at the thought of losing the opportunity to earn Qantas Frequent Flyer points when shopping at Woolworths, relax, it may not be so bad.
Woolworths is changing its Everyday Rewards program to the Woolworths Rewards program, whereby shoppers will earn discounts on food and liquor purchases. And analysts at the Australian Centre for Retail Studies at Monash Business School think this may be a benefit to consumers. It estimates that by spending $107 per week on food and liquor, it would take only 7.4 weeks to earn a $10 discount.
However, it could lead to fewer promotional discounts around the store, as the company strives to get the promotional mix right for its bottom line.
Under the new program, customer will no longer have to spend the minimum $30 per transaction to earn loyalty points, although this threshold will remain to be able to activate fuel savings. Loyalty points will be earned on items in store marked with an orange ticket, and once enough points are accrued, the $10 discount will automatically be received when the customer next shops at Woolworths or BWS.
Not all customers reacted happily to the news that they would no longer be able to earn Qantas Frequent Flyer point, with a substantial backlash occurring on social media. However, the company is in discussions with Qantas to provide an option for those customers who prefer the frequent flyer points.
The new scheme will commence next week, with customer still able to earn frequent flyer points until the end of the year.
Find out more at WoolworthsRewards.com.au