Supermarket lowers prices with bulk buy range

Cost-of-living pressure may be eased a little as Coles enters the world of bulk buy products with its Big Pack Value range.

Some of your favourite grocery items have just become at cheaper at supermarket giant Coles.

Aiming to take a slice of the bulk-buy market from retailers such as Costco, Coles is introducing a range of super-sized offerings of its most popular items.

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Buying in bulk usually lowers the per-unit price of products, and the Big Pack Value range is set to give consumers savings of between 20 and 60 per cent per unit, Coles says.

Products included in the range include: Natural Confectionary Company Party Mix, now available in a 1.1kg pack (saving customers 46 per cent); Starbucks Coffee Capsules, available in packs of 60 (saving 29 per cent) and Coles Special Burger Sauce, available in a 1kg bottle for $6.50 – a saving of 23 per cent.

Coles says the move is aimed at reducing pressure on consumers at the cash register.

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“We know Australians are looking for value more than ever and offering some of our popular products in bulk is one way we are helping our customers save time and money on their weekly grocery shop,” says Coles general manager for grocery Leanne White.

“Our Big Pack Value range is helping feed even the largest of families on a budget with significant savings on 44 family favourites in bulk sizes – everything from snacks to sauces, coffee and dinner staples like a giant 1.32 kilo tin of Milo, massive 2 kilo tub of peanut butter, and 18 pack of Maggi 2 Minute Noodles.

“Buying in bulk works really well for families who are buying the same products regularly so can stock up on their favourites at a cheaper cost overall.”

Overall product prices at Coles have risen 3.2 per cent in the three months to the end of March, while prices at arch-rival Woolworths rose 4.3 per cent in the same period.

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Dietitian Karen Inge warned radio station 3AW that although buying in bulk saves money, it can come with many pitfalls when it comes to managing your weight and that the cheaper per-unit cost can tempt you to buy more than you need.

“There’s some really good research … showing that buying in large amounts is actually a saboteur as far as trying to manage your weight,” Ms Inge says.

“You need to make sure that when you are going to buy in bulk to save money, it’s not going to come back to bite you in the sense that you might not use all of that … by the use-by date and then you’ll throw it out.”

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Written by Brad Lockyer

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