Think luxury cars are only for the rich and famous? Think again.
There’s something undeniably appealing about cruising down the road in a stylish vehicle that turns heads. Many people believe it’s simply out of reach—but that might not be the case.
If you’ve ever imagined yourself behind the wheel of a Lexus or a Jaguar, there could be a smarter way to get there.
According to industry insiders, there are clever tactics that may help Australians experience the luxury without the full financial sting.
Kazimieras Urbonas, supplier excellence manager at Ovoko—one of Europe’s largest used car parts marketplaces—offers expert insight into how buyers can make luxury more attainable.
Whether you’re a lifelong car enthusiast or simply keen to enjoy some everyday elegance in your senior years, these six tips might be just what you need.
1. Look beyond the obvious: Target less popular luxury brands
Everyone seems to want a BMW or a Mercedes, but did you know there are other luxury brands offering similar comfort, performance and technology—often for thousands less?
Brands such as Jaguar, Genesis and Lexus are often overlooked, which makes dealers more motivated to negotiate.
For instance, a Jaguar XF delivers the same smooth ride and premium features as a BMW 5 Series, usually at a more affordable price.
So, don’t be afraid to explore beyond the usual suspects.
2. Dare to be different: Choose uncommon colours
White, black and silver may be classic favourites, but they also tend to carry a higher price tag.
Opting for less common colours—like deep blue, burgundy or forest green—can save you a substantial amount.
Dealers are often eager to move these models off the lot, giving you more room to negotiate.
Plus, there’s nothing wrong with standing out on the road—style should be personal.
3. Time your purchase: Shop at the end of the month (or quarter, or year)
Here’s a trick that could pay off handsomely: car salespeople operate on monthly, quarterly and annual targets.
If you walk into a dealership near the end of these periods, you’re more likely to land a better deal.
That ‘final price’ may suddenly become a bit more flexible when targets need to be met.
4. Go nearly new: Consider certified pre-owned programs
You don’t need to buy brand new to enjoy a luxurious ride. Certified pre-owned (CPO) luxury vehicles are often just one or two years old, have low kilometres and come with warranties and perks that offer peace of mind.
Best of all, you avoid the major depreciation that happens as soon as a new car leaves the dealership.
According to Urbonas, a two-year-old luxury car can deliver 80 per cent of the new car experience at only 60 per cent of the cost.
5. Do your homework: Research maintenance and parts costs
It’s easy to be impressed by leather interiors and high-tech dashboards—but don’t overlook ongoing expenses.
Some luxury brands are surprisingly affordable to maintain, while others can quickly become a financial burden.
Look into parts availability, routine servicing and known issues for your preferred model.
A little research upfront could save you years of costly surprises.
6. Negotiate everything: Look beyond the sticker price
The number on the windscreen is just the beginning. Extended warranties, service packages and even finance terms are often open for discussion.
If the dealer won’t budge on the base price, ask if they can offer added value elsewhere.
Focus on the total cost of ownership—not just the initial figure.
Why preparation is your best friend
As Urbonas aptly says, ‘The luxury car market thrives on emotion and impulse, but the smartest buyers do their homework first.’
Approach your next car purchase like any other major investment—research thoroughly, compare options and never rush.
Knowledge gives you the confidence to make the right call when it matters most.
Have you ever landed a great deal on a luxury car? Do you have tips—or a cautionary tale—to share with other readers?
We’d love to hear your stories and questions in the comment section below. Your experience could help someone else drive away with confidence and savings.
Also read: One simple check to avoid costly used car mistakes, says expert
