Is it worth the hype? Aussies are obsessing over Domino’s secret menu item

We all have our favourite spots, those familiar menus we could recite in our sleep, where comfort and convenience meet. But now and then, a little surprise pops up, something new and delightful that sparks a bit of excitement. 

It’s like finding a hidden treasure, a special treat for those in the know. This feeling is amplified in the fast food world, with the thrill of discovering a hidden gem on a familiar menu. 

Indeed, Domino’s has certainly captured attention with the launch of a novel dessert that has excited food lovers. This indulgent treat is a secret item that has everyone talking.

Domino’s released a limited-time, app-exclusive sweet treat that has got everyone talking. Credit: Dominos

The $11 Lava Cake is a limited-time offer causing quite the stir. It is decadent and oozing with molten chocolate sauce. This isn’t just any ordinary dessert; it’s a clandestine treat that can only be accessed with a unique code.

Some even pair it with one of Domino’s new thick shakes, which cost $8 each. These thick shakes come in various flavors, including malt, vanilla, salted caramel, cookies, and cream. 

So, how do you get your hands on this elusive dessert? It’s simple. Just open the Domino’s app, select ‘Pick Up’, choose your store and order time, and then enter ‘Secret’ as a voucher code. Like magic, the item appears, ready to be customised to your heart’s content.

The craze for this secret menu item isn’t without merit. In 2024 alone, Australians consumed almost 200 tonnes of lava cakes, a testament to the nation’s love for this sweet treat. 

Social media is filled with rave reviews over the item, with one user exclaiming, ‘This lava cake is so underrated, for real.’ 

Another was surprised by the quality, saying, ‘Wow so decadent. Didn’t realise this was Domino’s.’

Annie’s Bucket List, a social media personality, has also taken to social media to share their experience with the lava cake hack. 

‘I highly recommend getting the lava cake with one of their new shakes and then drizzling the sauce on top or crumbling the cake into the shake to make your own shake,’ she said.

But as with all good things, there’s a catch. Domino’s has hinted that this secret dessert won’t be around forever, urging customers to try it and stock up ‘just in case’. 

They’ve warned, ‘This hidden gooey gem could be gone as quickly as it appeared.’

Have you tried Domino’s secret lava cake? Did it live up to the social media hype? Or do you have your secret menu tips to share? We’d love to hear about your experiences and discoveries in the comments below. 

Also read: Is Woolworths’ latest $20 ‘designer bag’ worth the hype? Shoppers are torn!

YourLifeChoices Writers
YourLifeChoices Writershttps://www.yourlifechoices.com.au/
YourLifeChoices' team of writers specialise in content that helps Australian over-50s make better decisions about wealth, health, travel and life. It's all in the name. For 22 years, we've been helping older Australians live their best lives.

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