Carnation Milk slogan

A little old lady from Wisconsin had on her family’s dairy farm since she was old enough to walk, with little compensation for her hours of hard work.

When canned Carnation Milk became available in grocery stores in the 1940s, she read an advertisement offering $5000 for the best slogan.

The producers wanted a rhyme beginning with ‘Carnation Milk is best of all.’

She thought to herself, I know everything there is to know about milk and dairy farms. I can do this! She sent in her entry, and several weeks later, a black car pulled up in front of her house.

A large man got out, knocked on her door and said, “Ma’am, the president of Carnation Milk absolutely loved your entry. So much, in fact, that we are here to award you $1000, even though we will not be able to use it for our advertisements!”

The man turned to go, and added, “He did, however, have one printed up to hang on his office wall.”

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True story? You decide.