The cinema of the future

Font Size:

Welcome to the cinema of the future, where you have a choice of aeroplane style seating, waiters bringing you drinks at the press of a button, mobile phone interactivity and maybe even ‘smell-o-vision’ technology.

Hoyts CEO, Damian Keogh, has opened up about plans to change a regular trip to the cinema into a completely different experience for moviegoers.

Customers will have the choice of different seating depending on how much they wish to pay, from premium to economy class and levels in between.

“I would say that the trends on seating will be more like an airline,” said Mr Keogh. “There’ll be your standard kind of seating and then there’ll be your business class seating which is like our Lux [cinema]. But there’s also another potential hybrid version which, by comparison, will be like a premium economy seat.”

Mobile phones are usually a no-no in cinemas, but that may change as well.

“What we are looking at with our Val Morgan (cinema advertising) business is the potential for mobile involvement with the big screen before the feature film commences,” said Mr Keogh. “The kinds of things that we can do there are potentially ad-funded trivia games, competitions, extended trailers and that kind of thing. We’re looking at the technology and we’re still evaluating that but we’ll probably launch something early next year.”

There may even be plans to release ‘smell-o-vision’ technology, with Nescafe last year running advertisements which released coffee aroma sprays from cinema seats. The prospect of olfactory immersion may be exciting, however, Mr Keogh believes this technology is still a work in progress.

“I don’t know [if] that’s going to be a mainstream thing,” he said laughing.

While its plans for transforming the cinema experience are still in their infancy, Hoyts is introducing its new ‘Lux’ cinemas prior to Christmas this year.

“What we’ve done with Lux is created a really funky kind of bar area where people can socialise before the movie, have a couple of drinks and something to eat and then go into a luxury cinema with reclining seats,” said Keogh. “You’ll have call buttons in your seat so that you can call a waiter if you want to order a drink during the movie or some food and after the movie, once again you can come out into an environment where you can hang out in a funky bar with some good music playing and a bunch of people around and you can stay and have a chat about the movie.”

Needless to say, cinephiles will have to pay more for this kind of experience, as they will for all movie tickets in the future. However, Hoyts’ new Lux cinemas, as well as its exciting plans for future movie theatre improvements, may make going to the movies worth the cost of the ticket once again.

Do you like going to the movies? Do the changes Hoyts plans to make to its cinemas excite you? Would you be happy paying more for a movie ticket if the cinematic experience was enhanced?

Read more about Hoyts’ plans to transform the cinema experience.

Join YourLifeChoices today
and get this free eBook!

Join
By joining YourLifeChoices you consent that you have read and agree to our Terms & Conditions and Privacy Policy

Written by Leon Della Bosca

1 Comments

Total Comments: 1
  1. 0
    0

    Who wants to be inconvenienced by another person ordering a drink while they are concentrating on the film.


FACEBOOK COMMENTS



SPONSORED LINKS

continue reading

Fitness

Exercise proven to aid cancer patients

At Sydney's iconic Bondi Icebergs pool, on a crisp spring morning, Siobhan O'Toole and Donna Moclair look like seasoned swimmers...

Health

How to … safely remove embarrassing stains

Tips and tricks on removing red wine or pasta sauce stains from clothing are readily exchanged between family and friends,...

Podcast

Podcast: Why you need Five Good Friends in your life

Simon Lockyer from Five Good Friends joins John Deeks to discuss how Five Good Friends has revolutionised home care, how...

Living in retirement

I wrote my autobiography. You can too – and you should

Peter Harris is 73 and has finished a project that has absorbed and excited him for more than two decades....

Lifestyle

Dog behaviours and what they mean

Dogs will be dogs. They eat, lick, fetch and give unlimited love. They'll also chew, bite, dig and bark, and...

Community

A prostate catch 22

Columnist Peter Leith takes the time to talk, lobby and observe. In this addition to his Aspects of Ageing true...

Destinations

Max Williams experiences the magic of Lake Mungo

I gaze in wonder at the small bone fragments I am holding. Most likely they are part of a Murray...

Travel News

WA opens borders – but not to everyone

After hard lockdowns, travellers from New South Wales and Victoria have been granted quarantine free access to Western Australia. As...

LOADING MORE ARTICLE...