In response to Australia’s estimated $1 trillion retirement savings gap, MLC has coupled a new ad campaign with an exhibition of live-action, life-sized dioramas which dramatise a time when retirement is extinct.
The interactive exhibition has now been moved to Melbourne’s Southern Cross Station, or you can view the exhibition in this virtual tour.
NAB chief marketing officer Sandra De Castro said of the campaign, “One in five Australians has already postponed their retirement and people are working far beyond the age they had envisaged.”
The campaign is designed to encourage Australians to view their superannuation like a savings account.
What do you think? Is the future this ad portrays, where a grandfather has to explain the outdated concept of retirement to his grandson, a real possibility?