Water works

While many people find water, or worse, losing weight boring, Contrex proves that it can be anything but with this advertisement.

The water company promotes the idea that slimming down doesn’t have to be boring and that every diet is based on a sufficient consumption of water. The advertisement shows participants using pedal power to light up a striptease, watch the video to see the innovative idea and have a laugh.

Following on from the advertisement Contrex also held an event where they “set” a building on fire with women having to exercise to save the men, trapped in it. Looking like more than a bit of fun, we only wish this type of advertising would catch on in Australia. 

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