Imagine this: you’re cocooned in your softest blanket, a mug of hot tea warming your hands, the gentle glow of candles flickering nearby, and your favourite old movie playing in the background.
If this sounds like your idea of bliss, congratulations—you’re already a practitioner of the latest self-care trend: cosymaxxing.
But what exactly is cosymaxxing, and why is it suddenly everywhere? More importantly, could it be the secret to better mental health, especially for those who’ve seen a few more winters than the average social media user?
Let’s dive in, get comfortable, and explore why cosymaxxing might be what the doctor ordered.
Cosymaxxing (or ‘cosy maximising’) is about intentionally creating a safe, warm, and restful environment.
It’s a conscious effort to surround yourself with comfort and calm, whether snuggling with your pet, taking a long bath, or simply curling up with a good book.
The trend has exploded on social media, with #CosyMaxxing racking millions of views as people share their favourite ways to unwind.
According to experts like Dr Don Grant, cosymaxxing is a way to discharge stress and encourage relaxation.
It’s a gentle rebellion against the relentless pace of modern life—a way to say, ‘I deserve to rest, and I don’t need to feel guilty about it.’
It’s no coincidence that cosymaxxing has taken off in a world that feels increasingly chaotic.
From political uncertainty to economic pressures and the ever-present hum of technology, many of us feel ‘perpetually busy and perpetually behind’, as social psychologist Dr Michelle Quist Ryder puts it.
Cosymaxxing permits us to slow down, indulge in comfort, and prioritise our well-being.
This trend also taps into a rich tradition of comfort-seeking. Think of the Danish concept of hygge, the Japanese appreciation of wabi-sabi, or even the simple pleasure of ‘nesting’ at home.
Cosymaxxing is the modern, social-media-friendly evolution of these age-old ideas—and it’s striking a chord with people of all ages.
The science behind the snuggle
So, is cosymaxxing just a feel-good fad, or is there real science behind it? The experts say it’s more than just fluff.
When we engage in cosymaxxing, we activate our parasympathetic nervous system—the part of our body responsible for rest and recovery.
This helps counteract the stress response (that old ‘fight or flight’ feeling) by lowering our heart rate, reducing anxiety, and even boosting our mood by releasing feel-good hormones like dopamine and serotonin.
Dr Ryder described cosymaxxing as ‘an arrow aimed straight at the bullseye of stress reduction’.
Regularly making time for comfort and relaxation can improve memory, cognitive function, emotional regulation, and sleep quality.
And because cosymaxxing often involves familiar rituals—like rewatching a favourite show or sipping a beloved tea—it brings a sense of stability and control in an unpredictable world.
Can you have too much of a good thing?
As with all things, balance is key. While cosymaxxing can be a powerful tool for self-care, it’s important not to let it become an excuse for avoidance.
If you use comfort rituals to dodge responsibilities or difficult emotions, it might be time to check in with yourself.
Therapist Stephanie Wijkstrom warned against obsessing over creating the ‘perfect’ cosy space—after all, you don’t need a designer reading nook to enjoy a good book.
And while cosymaxxing can be an excellent addition to your self-care routine, it’s not a substitute for professional mental health support if you’re struggling.
Ready to give cosymaxxing a try? Here are some tips to get you started:
- Find your comfort zone. Identify a peaceful spot in your home—maybe a sun-drenched corner, your favourite armchair, or even your bed. It doesn’t need to be picture-perfect; it just needs to feel good to you.
- Engage your senses. Dim the lights, play soothing music, light a candle, or wrap yourself in a soft blanket. The goal is to create an environment that signals to your brain that it’s time to relax.
- Unplug. Put away your phone, turn off notifications, and permit yourself to be present. Let this be your time, whether journaling, crafting, reading, or simply daydreaming.
- Make it a ritual. Regular, intentional cosymaxxing can help train your body and mind to relax more easily. Even a few minutes a day can make a difference.
- Don’t overthink it. Remember, cosymaxxing is about comfort, not perfection. If your idea of bliss is a cup of tea and a crossword puzzle, that’s more than enough.
Many of us are navigating significant life changes—retirement, downsizing, health challenges, or even adjusting to a quieter household.
Creating a sanctuary of comfort can help ease transitions, reduce loneliness, and support overall well-being.
Plus, after decades of looking after others, isn’t it time to prioritise your comfort? Cosymaxxing is a gentle reminder that self-care isn’t selfish—it’s essential.
Do you have a favourite cosy ritual, or a special spot in your home that comforts you? Have you noticed a difference in your mood or stress levels when you relax? Share your tips, stories, and photos in the comments below.
Also read: Is Australia failing women in need of mental health support?
