How to succeed at online dating

In a recent TED talk, digital strategist Amy Webb explained how she cracked the online dating code. Amy likes data a lot. So when she started online dating, she went above and beyond to work out how to make her profile as attractive as possible. In order to do this, she crunched the numbers, working out which words worked best, which photos were most attractive and what profile length was most suitable.

The conclusion she came to is this: there is nothing wrong with the dating website algorithm. If it’s matching you up with people you don’t like, it’s because you’ve given it the wrong data. You have to take a good, hard look at what you really want and what is most important to you in a partner, and then give your profile an overhaul. And remember: be as picky as you want. The pickier, the better.

Dating website eHarmony has also conducted a survey to discover which keywords will make your profile more attractive to the opposite sex.

What women find attractive in a man’s profile:

  • Perceptive
  • Physically fit
  • Passionate


What women find unattractive in a man’s profile:

  • Quiet
  • Energetic
  • Respectful


What men find attractive in a woman’s profile:

  • Sweet
  • Funny
  • Ambitious


What men find unattractive in a woman’s profile:

  • Spiritual
  • Quiet
  • Romantic


Those who list surfing, yoga, skiing and the ocean as interests have the most success. Wacky photos are seen as unattractive. Updating your photo frequently is a good idea, and data shows that staying fresh, staying clothed and getting out are the three key rules to a great profile picture.

But the most important lesson to learn here is that while all this information can make you more approachable, honesty is the key. It’s important not to lie, otherwise the people you like may discover that they like your profile more than they like the real you.

You can watch Amy’s TED talk here.

Have you had success with online dating? What are your top tips for getting it right?

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