Free points? No, you’re not hard of hearing. In an Australian-first, hearing specialists Audika have partnered with Qantas Frequent Flyer to reward individuals for taking care of their hearing health.
More than 3.6 million Australians live with a hearing loss, but only 21 per cent of people with hearing loss have a hearing aid. The rates of hearing loss increase with age to almost 60 per cent in adults over the age of 60, and 74 per cent over the age of 71.
One in six Australians already suffer from some degree of hearing loss and by 2050 this will increase to one in four. What’s more, over one-third of people with hearing loss suffer from hearing impairment through preventable means, costing Australia $12.8 billion annually in lost productivity.
Audika hopes that the partnership with Qantas helps more Australians tackle their hearing issues.
“We hope the popularity of earning Qantas points will encourage more people to get a hearing check or seek to improve their hearing through purchasing hearing aids with Audika,” said Audika managing director of retail Janet Muir.
“This new partnership provides value-add benefits for our existing and new clients. It ensures our focus is always on working for the benefit of clients and providing the best hearing healthcare possible.
“Hearing loss is a major health issue for Australia, people with known hearing loss are often unwilling to acknowledge it or act on it due to the associated stigmas with hearing loss. Research shows the links between hearing loss and depression, mental fatigue, reduced cognitive capacity, and recent studies are pointing to associations with dementia. We believe this offer will help us to encourage customers in Australia to add hearing onto their overall health agenda and take the first step to hearing health by having a hearing check,” added Ms Muir.
The offer includes 1000 bonus Qantas points for a first hearing test or screen or one Qantas point per dollar spent out of pocket on hearing aids with Audika.
Audika conducts thousands of hearing checks in 400 clinics across Australia and is a leading national provider of comprehensive hearing healthcare for adults, including counselling, rehabilitation, hearing devices and hearing solutions.
Would you get your hearing checked for 1000 free frequent flyer points?
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