How not to fly

Flying often brings out the worst in people. So how is JetBlue tackling this tricky issue?

How not to fly

Flying often brings out the worst in people. Crowded planes and cramped conditions aren’t exactly conducive to us all getting along with our travel companions.

Following a series of air-rage incidents, including one that escalated into a water fight, JetBlue has decided to hit back with humour. The US airline has released a series of videos through their social media around the concept of in-flight etiquette.

Addressing the issues of how not to sleep on a plane and how to correctly climb over your companions to go to the restroom, the videos encourage passengers to think about their behaviour.

While they may be slightly exaggerated, Lisa Borromeo, director of brand management and advertising for JetBlue, explains the message the videos are trying to convey the message “We’ve all been there. We get it, and let’s talk about it.”

While they aren’t trying to tell passengers how to behave, the videos were designed as a fun way to generate dialogue with passengers about their experiences.

Why not watch the first video and let us know what you think? Do you feel these videos will make a difference? What is the worst thing that’s happened to you on a plane?

Find out more at Traveller


    To make a comment, please register or login
    24th Jan 2015
    Well that sure was a useless video. Who can control how they sleep when they sleep? Why don't they do something useful, like improve conditions inside their planes? Make the seats larger and the distance between them greater and give people some room, that would be a good start.
    24th Jan 2015
    And increase the fares to blazes, commensurate with the larger seats and greater legroom. Hang on, that is available in Business Class and First Class. There you go Richard, your problem is solved, you just have to shell out a bit more.
    24th Jan 2015
    Misandry in the video. Bad male. Suffering female. Yawn.

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