In a world where a simple trip to the supermarket should be a mundane, everyday affair, it’s deeply troubling to see racism rear its ugly head in the aisles—or, in this case, on social media.
But when it does, it’s heartening to see leaders step up and say, ‘Enough is enough.’ That’s exactly what happened at Drakes Supermarkets, a proudly independent South Australian grocery chain.
The company recently found itself at the centre of a social media storm after a junior staff member, featured in a promotional post for a competition, became the target of a torrent of racist abuse.
What exactly happened?
More than 50 vile comments and memes flooded the post, turning what should have been a moment of celebration into a distressing ordeal.
But Drakes’ owner, John-Paul Drake, wasn’t about to let this slide. In a passionate and unfiltered statement, he called out the perpetrators for what they are: ‘keyboard warriors’ hiding behind fake profiles, spewing hate from the safety of anonymity.
‘I said, ‘F— off’, this is not acceptable behaviour,’ Drake declared, making it clear that his loyalty to his team is unwavering.
Drake’s response wasn’t just about defending one staff member—it was about drawing a line in the sand for the entire Drakes family.
‘We will do whatever it takes to look after our team,’ he said, adding that while he’s used to being in the public eye and copping criticism himself, he won’t tolerate attacks on his employees.
‘You want to have a go at me? I understand I’m a business leader, and I’m put out there in the media, I’m fair game,’ he said. ‘But my team? Absolutely not.’
The offensive comments have since been removed, but the original post remains online—with the full support and consent of the staff member involved, who has shown remarkable resilience and even expressed willingness to participate in future promotions.
It’s a testament to the strength and unity of the Drakes team, and a reminder that the best way to fight hate is with courage and solidarity.
Drake has also indicated he’d be keen to pursue legal action against the offenders if their identities could be uncovered.
‘This really pisses me off,’ he said bluntly. ‘I won’t accept anyone talking like that to any of our team members and if you could prosecute over that, you definitely would.’
Why this matters: The bigger picture
Sadly, this isn’t an isolated incident. Racism and online abuse are issues that affect workplaces and communities across Australia.
Social media, for all its benefits, can sometimes act as a megaphone for the worst in people—especially when anonymity is involved.
For older Australians, many of whom have seen the country change and grow over decades, it’s a sobering reminder that the fight for respect and inclusion is ongoing.
But there’s hope. When leaders like John-Paul Drake take a stand, it sends a powerful message: workplaces can and should be safe spaces for everyone, regardless of background.
It also reminds us that we all have a role to play in calling out unacceptable behaviour, whether it’s online or in person.
What can we do?
- Support Local Businesses That Stand Up for Their Staff: When you shop at places like Drakes, you’re supporting a business that values its people.
- Call Out Racism and Abuse: If you see something, say something. Silence only emboldens the bullies.
- Encourage Open Conversations: Talk to your friends, family, and community about the importance of respect and inclusion.
- Know Your Rights: If you or someone you know experiences abuse at work, there are resources and legal avenues available. The Australian Human Rights Commission is a good place to start.
A word to our readers
Have you ever witnessed or experienced something similar—either in the workplace or online? How did you or your community respond? We’d love to hear your thoughts and stories in the comments below. Let’s keep the conversation going and support each other in building a kinder, more inclusive Australia.
Because at the end of the day, a supermarket should be a place where everyone feels welcome—whether you’re stacking shelves, shopping for dinner, or just stopping in for a chat. And that’s something worth standing up for.
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