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Which supermarket is doing away with customers?

Supermarket aisle

Would you shop for your supermarket goods ‘drive through’?

It seems Woolworths is doing away with customers altogether at a new ‘shop’ in Brisbane dedicated entirely to online and pick-up orders.The facility, in Rochedale’s Motorway Estate, is designed to absorb about 30,000 orders each week. It carries more than 25,000 lines and will create an estimated 800 jobs.

IGA goes low

IGA is targeting its price-conscious customers with the opening of another Supa Valu in Delahey in Melbourne’s north-west.  

IGA has always played catch-up to the big two supermarkets on price and Supa Valu is designed to compete more at the Costco and Aldi price points.

The Delahey store is the reinvention of an IGA that was closed for renovations.

IGA director Neal Morgan told The New Daily the locals were “hungry for bargains”.

“While they wanted [savings before the pandemic], they need it now,” Mr Morgan said.

“We’re very keen to pass on the savings to our shoppers and let them decide how competitive we are.”

Supa Valu is keeping it cheap by selling in bulk and not carrying a full supermarket range.

The Victorian store is the third in the brand, with one each in Doonside and Ballina, NSW.

Read: Nine bad habits that are costing you money

IGA

Sensible: Vegemite, $5.50 for 380g, save $1.50. You can’t get much more sensible than buying Vegemite on special, plus it so rarely goes on special you might as well buy it for the back of the pantry.

Indulgence: Rump steak, 23.99/kg. Rump may not be the sexiest of cuts, but it is pretty darned versatile. You can travel from west to east with rump steak with stroganoff on a cold night or a quick stir-fry midweek.

See the catalogue here.

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Coles

Sensible: Tip Top English muffins, half price at $2.65. Along with crumpets, English muffins is another line that only really turns up on the shelves in the colder months. Great with lashings of butter and honey or make an open cheese toastie. My favourite is the fruit version, but apparently I am very much alone in that selection.

Indulgence: Tasmanian Heritage triple cream brie and camembert $4.50 for 125g, save $1.50. Triple cream brie would tempt the devil. Make this part of your next Friday night cheese platter.

See the catalogue here.

Read: Simple tips for reducing your food waste at home

Woolworths

Sensible: McVities’s digestive biscuit range, half price, $2.20. Call me a patriot of the pointless kind, but I really hate it when another country tries to inflict its biscuits on us – Oreos I’m looking at you – but I make an exception for digestive biscuits. So old-fashioned and they even have their own Wikipedia page. That weird name comes from the original recipe that contained sodium bicarbonate and the biscuit was supposed to have some antacid properties. 

Indulgence: Crafted range of sourdough loaf varieties, $7. Supermarket bread has come a long way in recent years. I think the gourmet bakers will always be one step ahead, but if you want a sourdough and you want it now, this one is hard to beat. Hell, with avocados at $1 each, have all the smashed avo you want this weekend.

See the catalogue here.

Read: Retailers under investigation over facial recognition technology

Aldi

Indulgence: Ready, set … cook! Pork fillets, $18.99/kg. Great staple for Asian cooking. Fillets have a much more delicate flavour than other pork cuts, so Aldi’s ready-to-go maple, sesame and miso flavours really add some depth. Grill quickly or use it in a stir-fry.

Sensible: Manger & O’Neill flavoured mayonnaise $2.99 for 300g. Great to see mayonnaise getting some flavour love. Remember when our mums made it out of condensed milk? These little pots are only just over a cup each but punch way above their grade in terms of taste. 

See the catalogue here.

Would you ‘shop’ at a drive-through supermarket? Have your shopping habits changed since the pandemic? Why not share your experience in the comments section below?

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