New Woolworths/eBay alliance

Woolworths and eBay have declared an alliance that is hoped to benefit both retailers.

New Woolworths/eBay alliance

Woolworths has announced an unexpected alliance with the online retail giant, eBay. Under the new partnership, eBay customers will be able to collect their online purchases from pick-up points at more than 90 Woolworths’ supermarkets and BIG W stores around the country.

And whilst Woolworths hopes the collection service will increase traffic and sales in its bricks and mortar stores, eBay believes it will increase its own online sales by making it easier for shoppers to have deliveries accepted on their behalf.

A recent eBay Australia survey found that one in five web shoppers purchased online at least once a week, however, 47 per cent were not permitted to receive deliveries at work. Almost a quarter had to take leave from their jobs to accept delivery of online orders.

“It's positive for eBay in terms of providing a greater degree of flexibility and it enables Woolworths to try to convert that trip into a transaction,” said Commonwealth Bank retail analyst Andrew McLennan. “eBay has 8 million customers a month – it might enable Woolworths to appeal to a broader customer that may not necessarily be shopping in Woolworths brands.”

The cost of the alliance shouldn’t be too great either, as Woolworths already staffs parcel collection points for its own online customers.

Do you think this is a good idea? Will you now be more inclined to purchase from eBay, considering the potential savings on postage and easier pick up?

Read more at www.SMH.com.au





    COMMENTS

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    neil
    27th Feb 2015
    12:11pm
    Think it's a fabulous idea. WW stores are always open, 7 days a week.
    Hillbillypete
    27th Feb 2015
    7:25pm
    NOT WERE I LIVE!
    Polly Esther
    27th Feb 2015
    12:42pm
    NWCO
    SC
    27th Feb 2015
    10:43pm
    Great idea. Whe you purchase with Ezibuy you have the option of collecting your item/s from Woolworths or BIG W.
    Hawkeye
    28th Feb 2015
    3:03pm
    Not much use around here. Closest Woollies is 53km away, and is not "on the way" to anywhere. We go there about once a month to shop.
    There's another Woollies 63km away which is on the way to Adelaide. We stop there and shop on the way home if we have to go to Adelaide for some reason.
    I've never had any problems with deliveries that simply get dropped off at the local PO if I am not home.
    The Woollies thing is probably a good idea for some city dwellers, but as usual, nobody gives a rat's a##e about the country dwellers, especially in third world SA. No 24x7 shopping like we used to have in suburban Sydney.


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