Australians’ listening habits are changing. Are yours?

Are you tuning into the fastest-growing on-demand audio medium in Australia?

Australians’ listening habits are changing. Are yours?

A recent study has revealed that there are around 3.5 million Australians who listen to podcasts, in what is becoming the fastest-growing on-demand audio medium in Australia.

The Podcasting Intelligence Report, conducted by Nova Entertainment, Acast and international research company Ipsos revealed that one in four people between the ages of 16-64 listen to podcasts, with 21 per cent of those people listening to more podcasts than they did 12 months prior to the study.

The ABC also conducts an annual Podcast Survey. Now in its third year, its survey of 2583 podcast listeners, conducted by ABC Audience Data & Insights, also revealed a rise in Australians listening to podcasts, driven largely by women listening to true crime tales.

Women also led an overall increase in podcast engagement, with around two-thirds (65 per cent) saying they listened to more podcasts in 2018 than in 2017. More than half of all male listeners (51 per cent) said the same.

Women were more likely to tune in to true crime stories, while men were more likely to listen in for laughs.

“Our appetite for podcasts continues to grow across multiple genres, led by compelling true crime stories with real impacts on injustice in our society,” said ABC Director of Specialist content Judith Whelan.

“At the heart of such podcasts are strong stories that engage listeners, no matter their gender. As Australia’s leading podcast producer, the ABC is proud to share such remarkable stories with listeners.”

Other findings from the survey included:

  • nine out of 10 Australian adults (91 per cent) are aware of podcasts
  • 59 per cent listened to more podcasts in 2018 than in the previous year
  • The average listening time for those who listened to a podcast in the previous week is 6.1 hours, across an average of six podcast episodes and five series.

YourLifeChoices noticed that older Australians were largely ignored in these surveys, so we’re asking you about your attitude towards podcasts. Why not tell us what you think about this rapidly evolving medium in our Friday Flash Poll?

If you enjoy our content, don’t keep it to yourself. Share our free eNews with your friends and encourage them to sign up.

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And of course, we welcome your opinions in the comments section below.





    COMMENTS

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    Chag
    24th May 2019
    11:56am
    Cannot find the time.
    Hawkeye
    24th May 2019
    12:30pm
    What a ridiculous survey.
    How many times do I need to enter "I don't listen to podcasts"

    Surveys are ALWAYS designed to skew the results towards the answer that the sponsor wants.
    This one is obviously designed to cause anger or to disenfranchise those who answer "No" to the first question, so that they will not complete the survey, thus giving a much higher proportion of "Yes" answers.
    Miranda
    24th May 2019
    12:55pm
    I’m surprised that audio books were included in this survey as they don’t usually come under the definition of podcasts.
    JAID
    24th May 2019
    8:56pm
    Not under my definition either Miranda.

    I sometimes listen to talks by people in my field; the only time I listen to podcasts. I thought Podcasts may have been fast drifting out of fashion in favour of more choreographed Youtube videos and the like. Every now and then I catch the radio in the car and can appreciate that (from time to time) so sound without vision leaving you able to get on with what you are doing is not dead.
    JAID
    24th May 2019
    8:56pm
    Not under my definition either Miranda.

    I sometimes listen to talks by people in my field; the only time I listen to podcasts. I thought Podcasts may have been fast drifting out of fashion in favour of more choreographed Youtube videos and the like. Every now and then I catch the radio in the car and can appreciate that (from time to time) so sound without vision leaving you able to get on with what you are doing is not dead.
    DanielTech
    24th May 2019
    2:31pm
    I'm not interested in listening to podcasts, mainly because I have my own extensive and enjoyable music collection.
    Cowboy Jim
    24th May 2019
    2:56pm
    Good enough reason for me, occasionally me missus gives me a podcast, have not found the off button yet.
    Charlie
    24th May 2019
    3:50pm
    What is a podcast. When there's a flood I listen to the ABC on the radio.
    Rod63
    24th May 2019
    7:19pm
    Hahaha!
    PlanB
    24th May 2019
    3:53pm
    I like interesting informative podcasts --great to listen to in the car NO ads and also when I wake at 3 or 4 am
    Joy
    24th May 2019
    7:48pm
    I would be lost without my abc listen app. Great in sickness and health
    Joy
    24th May 2019
    7:50pm
    I depend on my radio podcasts to catch up on programs I enjoy. Better than TV
    hyacinth
    24th May 2019
    9:28pm
    First time I have ever heard of a podcast
    hyacinth
    24th May 2019
    9:28pm
    First time I have ever heard of a podcast
    PlanB
    25th May 2019
    9:26am
    At least, you can choose what to listen to instead od of the crap on the radio -- and if you are listing to the radio and then have to get out of the car -- you miss the rest of what you were interested in -- if you have a podcast you just pick up where you left off