8th Mar 2016
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The new app letting drivers lock in the cheapest fuel

7-Eleven has just released a smartphone app that allows drivers to ‘lock in’ the cheapest price for petrol, based on their location and real-time fuel-price data.

The way it works is that you select the type of fuel you want (unleaded, diesel, gas, etc.) and the app automatically finds the 7-Eleven station where this fuel is the cheapest. You can then pre-purchase your fuel – selecting between 10 and 150 litres – and the app calculates the cost based on that price. Following purchase, you have seven days to visit your chosen 7-Eleven and fuel up.

The Lock It In app, designed to compete with Coles and Woolworths’ fuel discount promotions, has the potential of giving customers a very good deal – and, of course, 7-Eleven benefits, too, because while paying for your petrol, you can add on additional convenience-store goodies.

While the app is free, users must purchase a 7-Eleven petrol card and load it up with between $10 and $100. By forcing users to commit money and by giving you a strict seven-day validity period, 7-Eleven’s app essentially guarantees your business.

So, should you try it? Since the app went live early last month, reviews have generally been positive, with users reporting on the smooth useability of the app itself. However, you might consider holding off until petrol station attendants get their heads around how to process the in-app purchase, as this appears to have caused confusion for some users once in-store.

Lock It In is available to download for free on iPhone and Android.





    COMMENTS

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    eckac
    9th Mar 2016
    10:28am
    Given this company's record with their payroll integrity, how could we possibly trust their app to honestly tell us where the cheapest 7-11 petrol is located?
    les.61
    9th Mar 2016
    10:51am
    There is a transaction fee of 35 cents per transactions so if you put 35 litres in that is 1 cent per litre. Not a huge amount but something to remember
    Melfunction
    9th Mar 2016
    11:02am
    You want even cheaper petrol?!
    How cheap must it be?!
    They're not making the raw product anymore you know.
    And the cheaper it is the quicker it will run out!
    Am I the only one bothered by this?
    MICK
    9th Mar 2016
    3:08pm
    FYI - I am currently in the US. I read today about the outrage after unleaded fuel increased by 12.8 cents a gallon to $1.78/gallon. That equates to $0.47 a LITRE. WE PAY $1.20+?

    So you don't think that Australians are being milked for all that they are worth? Welcome to the big business owned media and the BS they sell as news.
    Rae
    9th Mar 2016
    3:22pm
    Good work mick. i love the US.
    Are you finding snow this time of year? I usually visit in the warmer months. Although Chicago in early November can be icy.

    My local coles servo has had diesel at $132.9 since last November.

    Not sure why? I don't buy there as near by I can get it for my little 130 at $109.9.

    Apparently the US storage and pipelines are full right now and there is a glut of oil.
    MICK
    9th Mar 2016
    3:55pm
    Think you may have meant 132.9 cents? Yes, US is fine but looking forward to getting home.
    Gra
    9th Mar 2016
    12:55pm
    I wouldn't patronise any 7-Eleven outlet even if the petrol was $1 a litre cheaper than another outlet. The operators are nothing but lying cheating scum.
    Rae
    9th Mar 2016
    3:26pm
    I wonder if the bank that is tormenting dying clients is losing customers? I sure hope so. If I banked there I'd be gone and I won't go to 7-eleven again either.
    MICK
    9th Mar 2016
    1:10pm
    Amelia: You never cease to surprise me.
    Do you not know that this company has underpaid and cheated its employees for years. There was an expose a few months ago.
    Why would you have anything to do with this company? I for one will never again fill up at one of its servos. Neither should any decent Australian.
    PLease do not promote businesses like these. They need to go under!
    Anonymous
    9th Mar 2016
    1:52pm
    I would go out of my way to buy anything rather than use any 7-Eleven.
    MICK
    9th Mar 2016
    1:59pm
    Good one Eddie. I wonder how many Australians would give a damn. They should. Punishing crooked businesses is the best way to make them change. Patronising them just eggs them on.
    Blossom
    27th Mar 2016
    7:36pm
    Are 711 outlets independently owned?? or owned by one big company with managers in them???. If so, I would love to know who the parent company is. Even abbreviated name would give me a clue but may mean nothing to others
    We don't have them in SA at all.
    Lescol
    9th Mar 2016
    2:48pm
    I too agree about the morals of this company. They have a major image problem that needs repair. Regardless, there is another ap which will soon be released in Australia, called 'GasBuddy '- it has much promise as it allows users to report upon fuel prices.
    MICK
    9th Mar 2016
    3:00pm
    "Image"? Is that what you call institutional fraudulent behaviour with a business model which routinely sets out to cheat its employees? I would not think that 7-eleven has an image problem of any sort. It needs to be closed down! That would send a message to all the other crooked businesses lining up to copy the business model.
    GoldenOldie
    9th Mar 2016
    4:09pm
    Useless for non-metro areas with no 7-11 for hundreds of km!
    badger
    9th Mar 2016
    4:40pm
    Don't get excited about 7-11. We have had a 25% increase in regular fuel over the past week in Melbourne and if your care to check RACV website you will see a graph of wholesale and retail fuel prices. The retailers are gouging the hell out customers.
    The ACCC promised to go after these greedy people and yet there has been NOTHING but silence from the media and the ACCC. I wonder what would happen if the supermarkets did this? All hell would break loose. Thanks a million ACCC.
    Anonymous
    9th Mar 2016
    5:24pm
    And there will continue to be NOTHING done by the ACCC because the government is discouraging them from intervention because of the huge taxes the government gets from petrol sales. One must look after the petrol Golden Goose.
    Blossom
    27th Mar 2016
    7:40pm
    I don't know if it still happens but the oil companies used to ring the service stations and tell them what they had to charge for the fuel.
    I know 3 people to my knowledge none of them knew each other who have owned service stations over the years. By coincidence they have all told me the same thing. I was actually in the office of one when the oil company rang. The guy wasn't impressed because he had been contacted twice that week and told to change price.


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