The Victorian farm lobby has joined forces with Coles to produce a new brand of milk that will return to farmers forty cents from every two-litre bottle sold.
The new ‘Farmers Fund’ brand of milk will hit the shelves at some Coles supermarkets this week and is expected to raise $1.5 million within the first year. The funds will be distributed to farmers by the Victorian Farmers Federation (VFF). Coles has already contributed $1 million to the fund so that money can be distributed immediately.
Farmers in the south-eastern region of Australia can apply for up to $20,000 in grants for on-farm work that includes plans to increase productivity, upgrades and consultants.
VFF president David Jochinke has encouraged the public and his members currently buying home-brand milk to consider making the switch.
“We think supporting branded milk is a good thing but for people buying home-brand milk, this is an opportunity to get them involved,” said Mr Jochinke.
What do you think? Is the new Farmers Fund milk brand a good idea? Will you consider purchasing this new brand instead of your current brand of milk?
Read more at www.abc.net.au
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