Sheet shopping 101: Why thread count alone won’t guarantee comfort

If you’ve ever found yourself standing in the bedding aisle, squinting at a label and wondering if a 1000-thread-count sheet is really worth the extra dollars, you’re not alone. 

For years, we’ve been told that when it comes to bed sheets, higher thread count equals better quality. 

But is that really the case, or have we all been sold a bedtime fairy tale? 

Let’s pull back the covers and get to the bottom of what thread count actually means, whether it’s worth obsessing over, and what you should really look for when shopping for your next set of sheets.

What is thread count, anyway?

Thread count refers to the number of horizontal (weft) and vertical (warp) threads woven into one square inch of fabric. 

In theory, a higher thread count means a tighter weave, which should result in a softer, more luxurious sheet. But as with many things in life, it’s not quite that simple.

The thread count myth: Why higher isn’t always better

Here’s where things get a bit tricky. Manufacturers have found clever ways to inflate thread count numbers, often without actually improving the quality of the sheet. 

Chris Campbell from AWTA Product Testing explains that multi-filament yarns and two-ply threads are often used to boost the thread count. 

This means that instead of using a single, strong thread, manufacturers twist together multiple thinner threads and count each one separately. 

The result? A sky-high thread count that looks impressive on the packaging, but doesn’t necessarily translate to a better night’s sleep.

Consumer advocacy group CHOICE warns that sheets made with multi-ply threads are often less durable. 

The thinner threads can break down more quickly, meaning your expensive, high-thread-count sheets might not last as long as you’d hope. 

And as for comfort? The extra ply doesn’t add much, if anything, to the feel of the fabric.

Does thread count matter for all fabrics?

Not all sheets are created equal, and not all fabrics play by the same rules. While thread count is a useful measure for cotton sheets, it’s less relevant for other materials. 

Linen, for example, naturally has a lower thread count because its fibres are thicker and coarser. Bamboo sheets, which are made from fibres processed to mimic cotton, also don’t rely on thread count in the same way.

So, if you’re eyeing off a set of linen sheets with a thread count of 100, don’t be alarmed—that’s perfectly normal for this type of fabric.

What’s the sweet spot for thread count?

If you’re shopping for cotton sheets, experts suggest that a thread count of 200 is a great starting point. 

If you want something a little more luxurious, look for sheets in the 400–600 range. Anything above 800? You’re probably just paying for marketing hype, not extra comfort.

For linen, the Sleep Foundation recommends a thread count between 80 and 140, but you’ll rarely see this listed because it’s not a meaningful measure for linen. 

For bamboo, a thread count between 250 and 500 is ideal, with most experts agreeing that 300–500 is the sweet spot.

What should you really look for in bed sheets?

If thread count isn’t the be-all and end-all, what should you focus on? The answer is simple: the quality of the fibre. 

Natural fibres like cotton and linen are generally the best choice, with long-staple cottons (such as Egyptian cotton) being especially prized for their strength and softness.

Campbell recommends steering clear of bamboo sheets, which are often processed into viscose rayon. 

While they can feel soft initially, they tend to be less durable and don’t hold up as well to repeated washing. 

Cotton, on the other hand, actually becomes stronger when wet, making it a more robust choice for everyday use.

YouTube video

Credit: Mattress Nerd / YouTube

Budget-friendly bedding: What’s the best value?

If you’re looking for sheets that are both comfortable and affordable, Campbell suggests 100% cotton sheets with a 200-thread-count percale weave. 

Percale is known for its crisp, cool feel and durability, making it a great option for Aussie summers and for anyone who likes their sheets to feel fresh and breathable.

Other factors to consider

  • Weave: Percale (crisp and cool) vs sateen (smooth and silky). Choose based on your personal preference.
  • Finish: Some sheets are treated with chemicals to make them wrinkle-resistant. If you have sensitive skin, you might want to avoid these.
  • Fit: Make sure the sheets are deep enough to fit your mattress, especially if you have a pillow-top or use a mattress topper.

The bottom line

Don’t be dazzled by sky-high thread counts and marketing jargon. Focus on natural fibres, reputable brands, and a thread count that falls within the recommended range for your chosen material. Your wallet—and your sleep—will thank you.

Have you ever splurged on high-thread-count sheets? Did you notice a difference, or was it all just clever marketing? Share your experiences and tips in the comments below—we’d love to hear your thoughts!

Also read: Transform your bed into a 5-star haven with this simple secret to soft sheets

Don Turrobia
Don Turrobia
Don is a travel writer and digital nomad who shares his expertise in travel and tech. When he is not typing away on his laptop, he is enjoying the beach or exploring the outdoors.

1 COMMENT

  1. I bought a set of white 1000 Thread Count sheets only to find they were hotel grade in terms of durability only. After washing they were still that stiff I thought they might crack when I folded them. If it doesn’t say XXXX Threads/Inch or XXXX Threads/Cm assume it’s a con.
    XXXX Thread Count may have been assumed to mean something once upon a time when merchants were relatively honest and a handshake meant something; not any more. Buyer beware!

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