In a surprising turn of events that’s sent ripples through the Australian retail scene, one of the country’s most cherished brands has fallen victim to the shifting tides of modern commerce. It’s a sobering reminder that even the most established names aren’t immune to the challenges facing today’s businesses.
For over a century, this iconic retailer has held a special place in the hearts—and wardrobes—of generations of Australian women. Known for its blend of style, quality, and accessibility, it has quietly witnessed the changing fashions and stories of everyday life, becoming a trusted companion through it all. Its story is one many grew up with, a familiar presence on high streets and shopping centres across the nation.
Now, after years of loyal service and steady profitability, Wittner has entered administration. Founded in 1912 by HJ Wittner as Australia’s first mail-order footwear business, its enduring legacy caught the eye of British firm Hilco Capital, which recently acquired Cue Clothing. Sadly, it’s now overseeing the downfall of another retail treasure.
The insolvency of the three businesses operating under the Wittner umbrella—Wittner Group Holdings, Wittner Retail Australia, and Wittner Retail New Zealand—will be managed by Deloitte experts Sal Algeri and David Orr. In a statement that offers a glimmer of hope amidst the uncertainty, Mr Algeri assured that the company would continue regular trade while administrators conduct an urgent sale and/or recapitalisation of the business.
‘We understand the appointment of Administrators will be particularly concerning to Wittner’s employees, as well the very loyal customer base it has built over decades,’ Mr Algeri said, as reported by the Australian Financial Review. ‘Please be assured that trade will continue on a business-as-usual basis as we conduct an urgent review of the group’s finances and seek expressions of interest from parties interested in the sale or recapitalisation of this iconic Australian brand.’
Despite growing online sales and an increased presence in Myer concessions, Wittner could not withstand the relentless rise in labour and utilities costs. A statement from Wittner management highlighted the erosion of sales growth due to cost pressures from rising wages, occupancy costs, challenging trading conditions, and supply-chain disruptions.
The company’s commitment to its range and teams over the last twelve months remains steadfast, and they have pledged to work closely with the Administrators to achieve the best outcome for the business and its stakeholders. With over 20 physical stores in Australia and New Zealand, as well as 25 concession stores in Myer and David Jones, and a presence on major online retailer The Iconic, Wittner’s footprint is significant.
However, Wittner is not alone in its struggle. The retail landscape in Australia has been unforgiving, with Jeanswest recently announcing the closure of over 90 shops and the loss of hundreds of jobs as they go into administration. Mosaic Brands has also felt the sting, closing down its two remaining labels, Millers and Noni B, and cutting 900 jobs.
The question on everyone’s lips is: Are your favourite stores next? The retail sector is facing unprecedented challenges, and it seems no one is immune. As the landscape continues to evolve, stories like this reflect the broader difficulties businesses face today. While it’s hard to predict what the future holds for other beloved brands, it’s a reminder of the market’s ever-changing nature.
What are your thoughts on this recent development? Have you noticed shifts in your own shopping habits or local retail spaces? Feel free to share your experiences and perspectives in the comments below.
Also read: Is YOUR favourite store gone forever? The Australian retail crisis unveiled
Never heard of it.!
While I can understand the energy increases causing this business to suffer, it is a bit rich to blame ‘relentless rise in labour costs’. Anyone would think retail staff get paid high wages….they do not and are expected to work 7 day rosters. In fact, the wage increases of late have been modest and are not an annual event, unlike management employees who receive bonuses. Perhaps those in the the upper echelons need to consider taking a pay cut as it is the lower levels who do the real work. I have been at both ends over my working life.
I have never heard of Wittner!
I used to buy these. However, more recent pairs were completely none leather, so I had to buy elsewhere.