If you’ve ever wandered into The Reject Shop ‘just for a look’ and emerged with an armful of bargains you never knew you needed, you’re not alone.
But this week, the discount retailer has outdone itself, sending Aussies of all ages into a frenzy with a deal that’s almost too good to be true: genuine Squishmallows for just $6 each.
Yes, you read that right. The plush, marshmallow-soft toys that have taken the world by storm—beloved by kids, teens, and more than a few adults—are now lining the shelves at The Reject Shop for less than half the price you’d pay elsewhere.
Usually retailing for around $15, these cuddly characters are flying out the door, and it’s not just the little ones who are excited.
Social media has been abuzz with shoppers sharing their finds and disbelief at the price. ‘I saw these today and can confirm—they’re REAL,’ one eagle-eyed customer posted.
Another chimed in, ‘Great bargain,’ while a self-confessed Squishmallow addict admitted, ‘Honestly a bargain! I might need that frog.’ One staff member even reported a customer snapping up 21 in a single visit—talk about stocking up for Christmas, birthdays, and every occasion in between!
The Reject Shop has confirmed that these are the real deal, not knock-offs or ‘dupes’. ‘Don’t pay $15 elsewhere for these cuddly characters—our price: just $6!!’ the retailer announced on social media, urging shoppers to ‘run, don’t walk!’ to their nearest store.
Why the Squishmallow craze?
If you’re wondering what all the fuss is about, Squishmallows are more than just soft toys. With their signature squishy texture and a huge variety of adorable characters, they’ve become a global phenomenon.
Collectors hunt for rare editions, kids cuddle them to sleep, and adults—well, let’s just say there’s no age limit on comfort or nostalgia.
A spokesperson for The Reject Shop summed it up: ‘With nostalgia trends on the rise, adults are embracing their inner child with kids toys more and more.’
‘Our Squishmallow range is giving kids, and adults alike, the chance to get their hands on these soft fuzzy friends for a fraction of the price they’re seeing in other retailers.’
At $6 each, it’s a win for anyone looking to brighten up a bedroom, find the perfect gift, or simply treat themselves to a little joy.
‘The Reject Shop customers are as excited about the Squishmallows as they have been for our rubber duckies, bringing fun, affordable products for all ages,’ the spokesperson added.
The ‘kidult’ trend: Why grown-ups are getting in on the action
The Squishmallow sensation is part of a bigger movement known as the ‘kidult’ trend—where toys and collectibles designed for children are being snapped up by adults.
Whether it’s for stress relief, nostalgia, or just a bit of fun, more and more grown-ups are embracing their playful side.
It’s not just Squishmallows, either. The quirky Labubu plushies from Pop Mart have inspired pre-dawn queues and social media hype, with adults leading the charge.
And Jellycats—those irresistibly soft, often food-themed plush toys—are now as likely to be found on a Gen Z’s bed as in a newborn’s nursery.
David Jones, one of Australia’s biggest Jellycat retailers, has seen a surge in demand from young adults, thanks in part to social media trends.
Even McDonald’s has jumped on board, offering a mini range of Squishmallows in Happy Meals, including exclusive characters like Halley the intergalactic axolotl and Theotto the dragon-winged monster (only available in Australia and New Zealand).
The global response has been huge, with fans hunting down every last character.
Why are plush toys so popular with adults?
There’s something undeniably comforting about a soft toy, no matter your age. For many, they’re a reminder of simpler times, a source of comfort during stressful days, or just a fun way to express personality and style.
With designs ranging from classic bunnies to pancakes and pickles, there’s a plushie for everyone.
And let’s be honest—after the past few years, we could all use a little extra comfort and joy.
How to get your hands on a $6 Squishmallow
If you’re keen to join the Squishmallow squad (or add to your collection), don’t delay. These bargains are being snapped up fast, and with the word well and truly out, stock won’t last long. Check your local The Reject Shop, and maybe call ahead to avoid disappointment.
And if you miss out? Keep an eye on other retailers and fast food chains—this plushie trend shows no sign of slowing down.
Have you scored a bargain at The Reject Shop lately, or are you a proud member of the Squishmallow fan club? Do you think the ‘kidult’ trend is here to stay? We’d love to hear your thoughts and see your collections—share your stories in the comments below!
Also read: Fairytale finds land at The Reject Shop—will you take them home?
Love the Reject Shop and Silly Sollies. Luckily we have both in our regional town. I have decorated our home for sale from both of these stores at an incredibly low cost.