Fashion enthusiasts and budget-conscious shoppers will be glad to know that Kmart Australia’s $25 Oxford Long Sleeve Shirt is back in stock after its quick sell-out. The retailer has responded to customer demand by bringing back the popular shirt, which became a viral hit.
Earlier this year, Kmart introduced a blue and white version of this oversized long sleeve Oxford shirt, which became an instant hit. Its popularity soared so high that it quickly vanished from shelves nationwide, leaving many style-savvy individuals longing for a restock. The shirt’s appeal was so widespread that it was hailed as a ‘dupe’ for a similar, much pricier piece from the Australian fashion brand Diish—the Rhea Cotton Shirt, retailing for a steep $139.99.
The Kmart iteration, praised for its crisp and oversized design, became a staple for those who craved high fashion without the high price tag. Style content creators and fashion influencers were among the first to spot the bargain, with one admitting she had been eyeing the Diish version until Kmart’s affordable alternative caught her attention. Another influencer celebrated the Kmart shirt for ‘living up to the hype’, commending its perfect length, oversized fit, and sleeve length.
In response to the overwhelming demand, Kmart made the exciting announcement of the shirt’s return on their social media channel, accompanied by the fitting caption: ‘You asked, we listened’. The fashion must-have now graces the racks in a delightful ‘Luna Pink’, alongside the original ‘Light Blue’ and ‘White’ options. The announcement video showcased Kmart staff members styling the shirt in various chic ways, from a casual, unbuttoned layer over a t-shirt to a more polished, buttoned-up look paired with loose black pants.
The buzz around the shirt’s return was palpable, with Kmart hinting at the possibility of expanding the colour range even further. They invited followers to suggest what colours they’d like to see next, sparking a flurry of responses. A ‘choc brown’ colour suggestion garnered significant support, while others pleaded for a restock of the blue and white version, which had been ‘sold out EVERYWHERE’.
The Kmart Oxford shirt shares style elements with the Diish Rhea cotton shirt, such as a loose fit, spread collar, long sleeves with button cuffs, and a chest patch pocket. The Diish shirt is available in Blue, Ink, and White, but Kmart’s version is a win for those watching their wallets, receiving heaps of praise online for its versatility and styling options.
This isn’t the first time Kmart has offered a Dissh dupe that’s captured the hearts of bargain hunters. Earlier in the year, Kmart’s Short Sleeve V-Neck Tie Front Top was compared to Dissh’s Emelia White Linen Wrap Shirt, which costs $119.99. The Kmart top, featuring a tie-up front, drop shoulder, and V-neck design, also sold out quickly due to its popularity and resemblance to the higher-end garment.
As the Kmart Oxford Long Sleeve Shirt makes its return, opinions may vary on its appeal and value. It’s clear the item has sparked interest among shoppers, but perspectives on its style and practicality differ.
What are your thoughts on Kmart’s decision to restock this popular item? Have you had a chance to purchase the shirt, and how would you style it? Are affordable fashion alternatives important to you, or do you prefer investing in higher-end pieces? Feel free to share your insights and experiences in the comments below!
