If you’ve ever admired a buttery-soft suede bag but hesitated because of the cost, Target Australia has introduced a new winter option worth noting.
The retailer has released a collection of genuine suede leather bags, and it’s drawing attention online.
Priced at $80, the range offers a stylish suede shoulder bag at a more accessible price point.
Suede style without the splurge
Suede is enjoying a stylish revival this winter. From jackets to shoes, its soft finish is turning heads. But let’s face it—genuine suede usually comes with a high price tag.
Just look at the Sienna Brown suede bag from Vestirsi for $349, or the Tony Bianco Mily Espresso suede tote for $249.
That is why Target’s new collection has sparked such excitement. They are offering their own versions for a fraction of the price.
Online buzz: Australians are loving it
In today’s world, social media has become the new word-of-mouth. And it has certainly played a role in putting these bags on the map.
One user, Emma Vosti, shared her excitement, saying: ‘You will not believe what I got at Target yesterday. You just won’t.’
She highlighted the details—the dust bag, strong lining and neat stitching. Inside the bag, a tag proudly reads ‘suede leather’.
Comments poured in. One user admitted to leaving work early just to grab a bag. Others simply wrote: ‘Sold.’
Even Australian influencer Steph Claire Smith chimed in, calling it ‘a win’.
Another person said: ‘I truly have never been so quickly influenced. Bought it but have to find a way to drive to the town three hours away.’
Target’s promise: Affordable and elevated
Carrie Kirkman, general manager of merchandise at Target Australia, put it simply: ‘At Target, we’re passionate about giving our customers access to on-trend, high-quality pieces that are effortless and elevated—but importantly also affordable.’
The suede range certainly delivers.Genuine leather with soft texture, beautiful design and seasonal shades.
Her favourite piece? The Suede Leather Slouch Shoulder Bag.
‘It instantly elevates any look and, at just $80 for genuine suede, is at an incredible price point,’ she said.
The bags are being rolled out in-store now, with an online release to follow.
What’s in the collection?
The Premium Suede Leather Slouch Shoulder Bag comes in two classic shades: sand and chocolate. Its relaxed shape and thick strap make it ideal for daily use.
If you prefer a smaller option, the Crescent Shoulder Bag is a bargain at $45. It is available in tan, chocolate, sand and khaki. It may be compact, but it still fits your essentials.
Need more space? The Bucket Tote Bag—also $80—is your answer.
Video Credit: @emmavosti / TikTok
It comes in tan, chocolate and khaki, with a roomy rectangular shape and a removable inner purse with zip closure.
Why suede is still in style
Suede is not just another trend. It adds instant polish to any outfit. Its soft finish and deep tones make it a winter wardrobe favourite.
Though genuine suede is often expensive and high-maintenance, Target’s line makes it both accessible and stylish.
The verdict: A must-have winter find
This might just be the best value-for-money fashion find this winter. Whether you choose a slouchy shoulder bag, a compact crescent or a roomy tote, you will enjoy genuine suede without breaking the bank.
Have you found one of these stylish bags in-store yet? Or are you thinking about making the trip to check them out?
We invite you to share your experience, thoughts and style tips in the comments below—your insights might help someone find their next favourite accessory.
Also read: Target’s $40 cardigan is a winter must-have shoppers can’t resist
