End of financial year (EOFY) sales have become as much a part of the Australian calendar as the Boxing Day rush or the first footy match of the season.
Retailers across the country roll out the red carpet for bargain hunters, promising jaw-dropping discounts on everything from big-ticket electronics to winter woollies.
But are these sales really the golden opportunity they’re made out to be, or just clever marketing dressed up as a deal?
We’ve dug deep, consulted the experts at CHOICE, and added our own savvy shopping know-how to help you navigate the EOFY sales like a pro.
Whether you’re looking to upgrade your TV, refresh your wardrobe, or simply snag a few household essentials, here’s what you need to know before you reach for your wallet.
What’s the real deal with EOFY sales?
EOFY sales are timed to coincide with the end of the financial year on 30 June, when retailers are keen to clear out old stock and boost their annual figures.
This means you’ll often see genuine discounts, especially on last season’s models or overstocked items. But not every ‘sale’ is as good as it looks.
CHOICE’s experts warn that some retailers inflate their ‘original’ prices in the weeks leading up to the sales, making the discounts seem bigger than they really are.
Others might offer only minor reductions, or bundle less popular products with bestsellers to move stock. The bottom line? Not every EOFY deal is a steal.
How to spot a real bargain
- Do your homework: Before the sales start, make a list of what you actually need. Research the usual prices of those items so you’ll know a genuine discount when you see one. Price comparison websites and apps can be your best friend here.
- Check the fine print: Some deals come with strings attached—think limited stock, ‘members only’ pricing, or strict return policies. Always read the terms and conditions before you buy.
- Watch out for sneaky tactics: Retailers may use countdown timers, ‘limited time only’ banners, or claims of ‘lowest price ever’ to create a sense of urgency. Don’t let the pressure push you into a purchase you’ll regret.
- Look for added value: Sometimes, the best deals aren’t just about price. Free delivery, extended warranties, or bonus gifts can make a good offer even better.
Are there certain products worth targeting?
Absolutely! EOFY is a great time to buy:
Electronics and appliances: Retailers often clear out last year’s models to make way for new releases.
Winter clothing and bedding: With the season in full swing, you’ll find discounts on everything from puffer jackets to electric blankets.
Office supplies and tech: If you’re self-employed or run a small business, you may be able to claim these purchases as tax deductions—double win!
Furniture and homewares: Big-ticket items like sofas, mattresses, and whitegoods are often heavily discounted.
What about online vs in-store?
Online shopping has made it easier than ever to compare prices and snap up deals from the comfort of your couch.
But don’t discount the value of visiting a store in person—sometimes, you’ll find exclusive in-store offers or be able to negotiate a better price, especially on floor stock or display models.
Tips for a stress-free EOFY shopping experience
- Set a budget and stick to it. It’s easy to get carried away when everything seems to be on sale.
- Sign up for retailer newsletters ahead of time. You’ll often get early access to sales or special discount codes.
- Check return policies before you buy, especially for sale items, as some stores have stricter rules during sale periods.
- Keep your receipts—not just for returns, but also for warranty claims and, if relevant, tax time.
The verdict: Are EOFY sales worth it?
In short, they can be, if you shop smart. The best bargains go to those who plan ahead, do their research, and don’t get swept up in the hype. Remember, a ‘deal’ is only a deal if it’s something you actually need and would have bought anyway.
Your turn!
Have you scored a fantastic EOFY bargain—or been burned by a not-so-great deal? What are your top tips for navigating the sales? Share your stories and advice in the comments below. Let’s help each other make the most of this year’s sales season!
Also read: Are price tags tricking you? The truth behind those colourful sale stickers
