If you thought supermarket shopping was about ticking off your grocery list and dodging the biscuit aisle, think again.
For many of us, there’s a special kind of joy in discovering nostalgic treasures and charming surprises that bring a smile and a touch of warmth to an otherwise ordinary errand. Coles has given us a fresh reason to look forward to our next shop, thanks to an adorable Dutch rabbit.
Yes, you read that right: Miffy, the iconic white bunny beloved by generations, is now gracing Coles’s aisles in the form of limited-edition reusable bags.
For just $3, you can pick up the Large Strawberries Chiller Bag or the Miffy Tote Bag, featuring the instantly recognisable Miffy design.
Not only are these bags practical for your weekly shop, but they’re also a fun and affordable way to add a splash of nostalgia and style to your errands. And let’s be honest, who doesn’t want to channel a bit of childhood whimsy while lugging home the groceries?
For those who might not be familiar, Dick Bruna created Miffy (or ‘Nijntje’ in Dutch).
Since her debut in 1955, Miffy has starred in more than 30 picture books and has become a global icon, adored by children and adults.
This year marks Miffy’s 70th birthday, and what better way to celebrate than by taking her along on your next supermarket run?
Coles spokespersons are just as excited as the shoppers, saying, ‘Miffy has built a dedicated fan-base and we are excited to have the limited-edition Miffy inspired reusable tote bags, providing customers with a convenient, fun and sustainable carry bag option.’
It didn’t take long for the news to spread. Social media has been filled with posts from delighted shoppers showing off their new Miffy bags.
One customer, Roxy Baker, shared her excitement in a video with more than 57,000 views.
‘Look at this freezer bag that Coles has brought out… It’s the little things in adult life that amuse me,’ she said, echoing the sentiment of many.
Comments have poured in, with fans saying, ‘[Be right back] going to Coles for shopping bags,’ and ‘Excuse me…Shut up and take my money.’
Some even admitted to squealing with delight when they spotted the bags in-store. It’s clear that Miffy fever has well and truly taken hold.
This isn’t the first time supermarkets have tapped into the power of a stylish, reusable bag. Earlier this year, Woolworths made headlines with its $20 ‘designer’ Universal Bag, created in collaboration with United Kingdom fashion designer Anya Hindmarch.
That bag, made from 100 per cent recycled plastic, was designed to last a decade and proved that shoppers are willing to invest in sustainability, especially with a side of style.
But Coles’ Miffy bags are a game-changer for a different reason: they’re affordable, accessible, and irresistibly cute. At just $3, they’re one of the cheapest ways to upgrade your shopping experience, and fans of all ages are already snapping them up.
Let’s not forget the environmental angle. With single-use plastic bags now a thing of the past, reusable bags are a must-have for every shopper.
Are you a fan of these fun, limited-edition supermarket finds, or prefer something more classic? And what’s your favourite reusable bag in your collection? Share your thoughts, stories, and shopping tips in the comments below.
Also read: A fresh deal from Coles could change the way you shop online
