If you’re a regular Woolworths shopper who loves racking up those Everyday Rewards points, you might want to sit down for this one.
In a move that’s left many loyal customers scratching their heads—and some downright fuming—Woolworths has announced a significant change to its popular Delivery Unlimited subscription service.
Unfortunately, it’s not the kind of change that puts more points in your pocket.
Woolworths has scrapped one of the key benefits of its $15-a-month Delivery Unlimited subscription: double Everyday Rewards points. Subscribers were notified of the change via email, with a spokeswoman later confirming the update.
From 1 June, subscribers will no longer receive 2x points on their online grocery orders—a change that’s already sparked backlash from shoppers, particularly those on fixed incomes who rely on the rewards to stretch their budgets.
This is the second blow to Woolworths’ loyalty program users in just a few weeks, following the announcement that Everyday Extra members will also lose their 10 per cent discount on one Big W shop per month, also from 1 June.
For those unfamiliar, Delivery Unlimited is Woolworths’ subscription-based delivery service. For $15 a month, members get unlimited free delivery on same-day and next-day orders over $75.
It’s been a popular option for regular online shoppers, especially those who prefer the convenience of groceries delivered straight to their door.
Until now, the service also included double Everyday Rewards points on eligible purchases—a bonus that helped customers rack up points faster, which could then be converted into money off future shops or Qantas Frequent Flyer points.
Woolworths has confirmed that from 1 June, the double points perk will be removed from the Delivery Unlimited program. A spokesperson said the company is ‘streamlining’ the service to focus on its ‘primary benefit’—timely and convenient delivery.
‘We believe Delivery Unlimited still provides compelling benefits to subscribers; however, if anyone would like to cancel their subscription, they can do so by contacting our customer service team.’
In place of the double points, Woolworths is offering subscribers three months of complimentary access to its ‘Direct to Boot Now’ service, which allows customers to pick up their groceries in under 60 minutes without leaving their car. Normally, this service costs $5 per order.
While this may be useful for some, many customers feel it doesn’t make up for the loss of the double points, especially those who don’t drive or rely on home delivery due to mobility issues or health concerns.
The reaction online has been swift and emotional, with many shoppers—particularly pensioners and those on tight budgets, expressing disappointment and frustration.
‘My mum is a pensioner and relies on her points so she can save them up to convert to Qantas points for a holiday or to visit her mum’s grave in Sydney,’ one person wrote on social media. ‘This company is becoming a disappointment.’
Another customer said: ‘I got this email also and I too am a pensioner. I use it mainly for deliveries; the points are a bonus to me, but they certainly do add up.’
Some have already cancelled their subscriptions, while others are threatening to take their business elsewhere.
‘I’m an Everyday Extra member and only got an email saying that the Big W discount is stopping in June. If they do this, they will lose most of the subscriptions they have,’ one shopper warned.
While the core Everyday Rewards program remains free and unchanged, these recent cuts to paid loyalty programs have left many wondering whether the value is still there.
Some former customers are even vowing to ditch the big supermarkets altogether.
‘Woolworths and Coles—I thought I read somewhere that they were the two most profitable supermarkets in the world,’ one person wrote. ‘Since reading that article, I have made myself a promise to never buy there again. Instead, I’m opting for the closest market, which is a fair drive away, but I feel a lot better for it.’
While loyalty programs can still offer value, especially when used strategically, it’s clear that many Australians are feeling let down by recent changes and are starting to question whether the perks are worth the price.
How do you feel about the recent updates to the Delivery Unlimited and Everyday Extra programs? Have you been affected by the changes to Woolworths’ loyalty programs? Are you planning to cancel your subscription or stick with it? Let us know your thoughts in the comments below.
Also read: Is your Everyday Rewards card about to get worse? Woolworths’ latest change leaves shoppers furious
