If you’ve ever wandered the aisles of Woolworths, looking for something exciting to elevate your morning toast or late-night snack, you’re not alone.
This week, the beloved supermarket has surprised shoppers with the launch of a cult-favourite spread that’s already being praised as a game-changer.
The Pistacio Papi craze sweeping through desserts, gelato, and even doughnuts has finally landed on Woolworths’ shelves.
From 16 June, the much-hyped Pistachio Papi jars—previously the stuff of online legends and boutique stockists—will be available at Woolworths stores across Australia.
Pistachio Papi isn’t just another spread—it’s a phenomenon. Fans have been filling social media with posts expressing everything from disbelief to pure joy.
‘[Oh my god] this is HUGGGGEEEEE,’ one shopper exclaimed, while another confessed, ‘I’m screaming and crying.’
For some, it’s even been described as the ‘best day of my life’. Clearly, this is more than just a new product—it’s a moment.
So, what’s all the fuss about? Pistachio Papi is a creamy, dreamy spread made from premium Italian pistachios, available in both smooth and crunchy varieties.
Think peanut butter with a sophisticated, nutty twist that’s been winning over taste buds everywhere. The spread is made in Italy and shipped to Melbourne for bottling, ensuring every jar is packed with authentic flavour.
Until now, Pistachio Papi was something of a unicorn—hard to find, often sold out, and only available online or through select boutique retailers.
The brand has built a loyal following, with fans scouring the internet and specialty stores for a taste.
Its popularity soared even higher after collaborations with big names like Krispy Kreme and Yo-Chi, where the pistachio spread starred in limited-edition desserts that sold out in record time.
Mark Abdelmalik, the Melbourne-based founder of Pistachio Papi, shared his excitement on social media: ‘Our mission at Pistachio Papi has always been to build a brand that makes you feel something while staying accessible to everyone. A true household name.’
Pistachios have been having a moment, popping up in everything from gelato to baklava, and now, as a spreadable treat.
Not only are they delicious, but they’re also packed with nutrients—think healthy fats, protein, and antioxidants. Pistachio spread is a decadent yet wholesome choice for those looking to add a little luxury to their breakfast or dessert.
But be warned: some fans joke that this ‘easy access’ could be dangerous for their self-control.
‘This kind of easy access is going to be a problem,’ one shopper quipped. We can’t say we blame them.
While Woolworths hasn’t officially announced the in-store price, Pistachio Papi currently retails for $19 a jar on its official website. It’s a premium price, but for many, the unique flavour and quality ingredients are well worth the splurge.
If you’re new to the pistachio spread game, the possibilities are endless. Slather it on toast, swirl it through your morning porridge, dollop it on pancakes, or use it as a decadent topping for ice cream.
Feeling adventurous? Try it in baking, or pair it with fresh fruit for a simple yet indulgent treat. And if you’re feeling cheeky, a spoonful straight from the jar is always an option—no judgement here.
Have you tried Pistachio Papi, or will you race to Woolworths for a jar? What’s your favourite way to enjoy pistachio spread? And do you think this nutty trend is here to stay? We’d love to hear your thoughts, recipes, and reviews—share your experiences in the comments below!
Also read: Woolworths customer’s emotional outburst over ‘free’ fruit causes stir
