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Reaching the mature fashionista

YourLifeChoices recently undertook a survey of its 140,000 members in partnership with fashion retailer Noni B. The survey was completed by more than 4,500 respondents, providing rich and thorough insights into the shopping habits of the 50+ Australian female.

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60+ market - consumers to watch

The 60+ market in developed countries was identified as one of the three groups of “consumers to watch”. This group is expected to grow by more than a third by 2030, from 164 million in 2015 to 222 million in 2030. McKinsey say the group will generate 51% of urban consumption growth in developed countries and 19% of global urban consumption growth in this period.

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Retirement is the new black

Of nearly 24 million Australians, 3.6 million who have worked at some stage, are currently living in retirement. And an additional 5 million Australians are expected to transition into retirement in the next 10 years.

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It’s four-star for me: Boomers travel habits revealed

A recent survey of over 4,000 baby boomers by YourLifeChoices, found that the typical 50+ traveller is independent, well researched, taking multiple trips a year and travelling in style.

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Featured ad unit – Sponsored eGuides

How does an 81 per cent open rate sound? Unbelievable? No, this was the stunning result for our eGuide to Downsizing in 2016, which we distributed on January 4.

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Trending: Top five articles January 2016*

Each month, we look at the top article in five core categories of our website and give you an insight into why the baby boomer generation are so interested in the topic.

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Case study: Apia

The Apia campaign ran from Feb 2015 to Feb 2016 on YourLifeChoices utilising a multi-channel solution targeting retirees and pre-retirees specifically. The long-term nature of the campaign allowed for a true partnership between Apia and YourLifeChoices culminating in extensive brand presence across multiple YourLifeChoices channels.

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Trending: Top five articles*

Each month, we look at the top article in five core categories of our website and give you an insight into why the baby boomer generation are so interested in the topic.

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Cut the clichés, catch the boomers!

We hear a lot about the rich, greedy boomers who are spending their kids’ inheritance, as they roll into retirement. We are also told that they are richer and better educated than previous generations. But what does this really mean for marketers and advertisers trying to target these 5.4 million Australians?

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Case Study: NAB-MLC

The campaign ensured that any YourLifeChoices visitor that was researching or interested in retirement information during the campaign duration was targeted with MLC’s brand and services available, positioning MLC as retirement experts to their target audience.

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The truth about boomers and the internet

A recent survey of over 4,000 baby boomers by YourLifeChoices, the retirement experts, revealed how retirees and pre-retirees are using the internet and the results may surprise you!

Online Shopping

Spotting fake user reviews

Just about every website offering a product or service has reviews, but how do you know if they are real?

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