Lawn bowls, one of Australia’s biggest participation sports, promotes an active, healthy life and encourages movement. And these tips from world champ Barrie Lester will make you a better bowler or inspire you to get set and go bowling!
The Apia campaign ran from Feb 2015 to Feb 2016 on YourLifeChoices utilising a multi-channel solution targeting retirees and pre-retirees specifically. The long-term nature of the campaign allowed for a true partnership between Apia and YourLifeChoices culminating in extensive brand presence across multiple YourLifeChoices channels.
YourLifeChoices is Australia’s most established and trusted digital publication for the 50+
audience, with a core focus on helping Australians navigate midlife and the retirement landscape.
Since 2000, YourLifeChoices has been providing Australians with essential news, articles and
retirement resources – and membership is FREE!