The Apia campaign ran from Feb 2015 to Feb 2016 on YourLifeChoices utilising a multi-channel solution targeting retirees and pre-retirees specifically. The long-term nature of the campaign allowed for a true partnership between Apia and YourLifeChoices culminating in extensive brand presence across multiple YourLifeChoices channels.
The campaign ensured that any YourLifeChoices visitor that was researching or interested in retirement information during the campaign duration was targeted with MLC’s brand and services available, positioning MLC as retirement experts to their target audience.
YourLifeChoices is Australia’s most established and trusted digital publication for the 50+
audience, with a core focus on helping Australians navigate midlife and the retirement landscape.
Since 2000, YourLifeChoices has been providing Australians with essential news, articles and
retirement resources – and membership is FREE!